高盛：互联网_2025 年第一季度美国电商前瞻_分析行业争议与预测（聚焦关税和终端需求

Investment Rating - The report maintains a Buy rating on AMZN, SHOP, and CHWY, indicating confidence in their resilience compared to other eCommerce stocks [24][7]. Core Insights - The digital consumer is perceived as resilient but is showing signs of slowing in Q1 operating trends, with expectations for the upcoming earnings season to reflect this dynamic [2][19]. - There is a downward risk to operating estimates in Q2 and beyond due to higher global tariffs, which could negatively impact consumer demand and gross margins for exposed platforms [2][21]. - The report revises the 2025 US eCommerce growth forecast down to +6% YoY from +7.5%, reflecting lower GDP growth expectations [2][24]. Summary by Sections Ratings, Stock Price Performance and Street Estimate Revisions - AMZN's 12-month price target is revised to $255 from$220, with a current price of $173, indicating a 27$150 from $130, with a current price of$84, showing a 55% upside [7]. - CHWY maintains a price target of $45, with a current price of$35, reflecting a 28% upside [7]. Where is the Digital Consumer Today? - The report suggests that the digital consumer remains resilient, but there is a notable slowdown in travel trends and discretionary eCommerce goods [19][20]. - Investor fears have been more anticipatory, reacting to data points from other industries and soft consumer confidence [19][20]. Downside Analysis: What Could Happen to eCommerce Estimates? - The report highlights that eCommerce could decelerate by as much as -10 percentage points in a recession scenario, starting from a revised baseline of +6% YoY growth in 2025 [47][46]. - The analysis provides downside scenario analyses to help investors understand potential risks to estimates in more negative scenarios [46][22]. Refreshing the US eCommerce Industry Model - The report updates the US eCommerce model, reducing growth forecasts due to macroeconomic headwinds and structural views [2][24]. - The analysis indicates that eCommerce stocks face a higher risk of downward estimate revisions compared to the average company in the Internet coverage [23][24]. Key Industry Trends and High-Frequency Data Heading Into Q1 Earnings - The report discusses the impact of tariffs on consumer goods, suggesting that they could accelerate the shift of consumers towards services, benefiting sectors like experiences, travel, and mobility [23][24]. - It emphasizes the importance of diversifying sourcing to mitigate tariff impacts, particularly for companies like AMZN [54][56].