WLY(000858) 国海证券·2025-04-27 04:38Investment Rating - The report maintains a "Buy" rating for Wuliangye [1][11] Core Views - Wuliangye has demonstrated steady revenue growth, with total revenue reaching 89.175 billion yuan in 2024, a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% year-on-year [5][10] - The company is actively implementing marketing reforms, consolidating its marketing regions to enhance market responsiveness and optimize channel structures [7][10] - The dividend payout for 2024 is approximately 22.3 billion yuan, with a dividend rate of 70%, indicating a strong commitment to shareholder returns [10] Summary by Sections Recent Performance - In Q1 2025, Wuliangye achieved total revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.80% year-on-year [5][6] Revenue Breakdown - For 2024, Wuliangye's revenue from its main product reached 67.875 billion yuan, growing by 8.07%, while other liquor products generated 15.251 billion yuan, increasing by 11.79% [7] - The company has seen significant growth in its banquet market, with main brand banquet activities increasing by 30% and strong performance in the fragrant liquor banquet segment, which grew by 52% [7] Market and Channel Strategy - Revenue from the eastern, southern, and northern regions in 2024 was 31.290 billion yuan, 39.336 billion yuan, and 12.501 billion yuan, reflecting year-on-year growth of 9.75%, 12.65%, and a decline of 3.98% respectively [7] - The company has optimized its distribution channels, with revenue from distribution and direct sales reaching 48.738 billion yuan and 34.389 billion yuan, growing by 5.99% and 12.89% respectively [7] Financial Metrics and Forecast - The report forecasts revenue for 2025 to be 93.634 billion yuan, with a net profit of 33.511 billion yuan, and EPS projected at 8.63 yuan [9][10] - The company maintains a strong return on equity (ROE) of 24% for 2024, with a slight decline to 23% expected in subsequent years [11]