Wangfujing(600859) 光大证券·2025-04-27 07:50Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return exceeding the market benchmark by more than 15% over the next 6-12 months [4][6]. Core Insights - The company reported a revenue of 11.372 billion yuan in 2024, a decrease of 6.97% year-on-year, and a net profit attributable to shareholders of 269 million yuan, down 62.14% year-on-year [1][5]. - The company is actively expanding its duty-free business and exploring new business formats to meet consumer demand, including successful bids for airport duty-free projects and the introduction of various experiential retail formats [3][4]. - The company has adjusted its profit forecasts downward for 2025 and 2026 by 21% and 15% respectively, while introducing a new profit forecast for 2027 [4]. Financial Performance Summary - In Q4 2024, the company achieved a revenue of 2.872 billion yuan, a decline of 2.92% year-on-year, and a net loss of 158 million yuan [1]. - The overall gross margin for 2024 was 40.16%, down 1.68 percentage points year-on-year, with a Q4 gross margin of 40.12%, down 3.86 percentage points year-on-year [2]. - The company's operating expenses ratio increased to 31.58% in 2024, up 1.90 percentage points year-on-year, with Q4 expenses ratio at 36.64%, an increase of 1.51 percentage points year-on-year [2]. Business Development and Strategy - The company has successfully established a comprehensive duty-free layout, covering offshore, port, and city duty-free operations, with new stores set to open in early 2025 [3]. - New business formats are being integrated, such as the Wangfujing Joy Shopping Center, which combines over 60 second-dimensional brands and IP resources, and experiential formats in various stores [3].