UE(603600) 天风证券·2025-04-27 10:12Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [6]. Core Views - The company has demonstrated strong revenue growth, with a 34.2% year-on-year increase in revenue for 2024, reaching 4.75 billion yuan, while net profit slightly decreased by 0.6% to 300 million yuan [1][10]. - The company is focusing on high-quality development, aiming to achieve sales targets and expand its customer base, channels, and projects [1]. - The global capacity layout is expected to mitigate tariff impacts, with significant investments in production bases in Vietnam and Romania [3][4]. Revenue Breakdown - In 2024, the office chair segment generated 3.4 billion yuan, up 33.5% year-on-year, with a gross margin of 25% [2]. - Sofa revenue reached 650 million yuan, a 19.6% increase, with a gross margin of 9.1% [2]. - The height-adjustable desk segment saw a remarkable growth of 137.6%, generating 90 million yuan in revenue [2]. Operational Efficiency - The company's gross margin for 2024 was 21.6%, a decrease of 1.2 percentage points year-on-year, while the net profit margin was 6.2%, down 2.2 percentage points [3]. - The company is implementing advanced management systems to enhance operational efficiency and is focusing on local supply chain development [3]. Export and Domestic Sales Strategy - Export revenue for 2024 was 3.61 billion yuan, up 36.8% year-on-year, with a gross margin of 21% [4]. - Domestic sales reached 1.12 billion yuan, a 25.9% increase, with a gross margin of 23.8% [5]. - The company plans to strengthen brand building and product innovation to drive domestic sales growth [5]. Financial Forecast - The company expects net profits of 370 million yuan, 440 million yuan, and 510 million yuan for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 9X, 7X, and 6X [6][10].