xilinmen(603008) 浙商证券·2025-04-27 11:53Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 8.729 billion (up 0.59% year-on-year) and a net profit attributable to shareholders of 322 million (down 24.84% year-on-year) for the year 2024. The fourth quarter of 2024 saw a revenue of 2.753 billion (up 5.51% year-on-year), but the net profit was negative at -53 million, primarily due to a decline in gross margin and increased operating expenses [1][5][12]. Summary by Sections Retail Segment - The retail segment achieved a revenue of 5.530 billion (down 4.7% year-on-year) for 2024, with a notable growth of 10.2% in Q4. The offline retail business, which is the core of the company's operations, generated 3.010 billion (down 10.8% year-on-year) in 2024, while online retail revenue reached 1.980 billion (up 9.9% year-on-year) [2][4]. OEM & Overseas Segment - The OEM business generated 2.550 billion (up 9.2% year-on-year) in 2024, with international business contributing 1.850 billion (up 24.5%). The cross-border e-commerce segment reported a revenue of 290 million (down 11.6%) due to operational strategy adjustments [3][4]. Product Categories - The mattress category saw a revenue of 5.270 billion (up 5% year-on-year), while wooden furniture experienced significant growth with a revenue of 167 million (up 27%) [4]. Financial Metrics - The gross margin for 2024 was 33.67% (down 0.70 percentage points), with Q4 gross margin at 30.03% (down 4.68 percentage points). The operating expense ratio for 2024 was 28.94% (up 1.6 percentage points) [5][12]. Profit Forecast and Valuation - The company is expected to achieve revenues of 9.458 billion, 10.263 billion, and 11.151 billion for 2025, 2026, and 2027 respectively, with corresponding net profits of 519 million, 587 million, and 656 million [12][14].