WLY(000858) 华安证券·2025-04-27 12:27Investment Rating - The report maintains a "Buy" rating for the company [11] Core Views - The company is experiencing steady improvements from deepening marketing reforms, with management closely aligned with frontline market conditions to enhance decision-making efficiency [11] - The company’s revenue growth is supported by the strong performance of its high-end products, particularly the 1618 and low-alcohol beverages, while traditional channels are expected to see a decline [9][11] - The company has effectively managed costs, which has mitigated the impact of declining gross margins [5][10] Financial Performance Summary - For Q1 2025, the company reported revenue of 36.94 billion yuan, a year-on-year increase of 6.05%, and a net profit attributable to shareholders of 14.86 billion yuan, up 5.80% [9] - In 2024, the company achieved total revenue of 89.175 billion yuan, reflecting a growth of 7.09%, with a net profit of 31.853 billion yuan, an increase of 5.44% [9] - The gross margin for Q1 2025 decreased by 0.7 percentage points to 77.7%, primarily due to product mix changes [10] - The company’s net profit margin for Q1 2025 was 40.2%, showing stability despite slight declines [10] Revenue and Profit Forecast - The company is projected to achieve total revenues of 93.56 billion yuan, 99.95 billion yuan, and 107.80 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 4.9%, 6.8%, and 7.9% [11][13] - The net profit attributable to shareholders is expected to reach 33.37 billion yuan, 35.62 billion yuan, and 38.58 billion yuan for the same years, with growth rates of 4.8%, 6.7%, and 8.3% respectively [11][13] Market Position and Strategy - The company is focusing on enhancing its control over pricing and inventory management through marketing reforms and adjustments in distribution channels [11] - The integration of marketing regions into three major areas is expected to strengthen the company's channel management capabilities [9]