Investment Rating - The report maintains a "Buy" rating for the company, with expected revenue growth and profitability improvements in the coming years [5]. Core Views - The company reported a revenue of 1.44 billion RMB for FY24, a year-over-year decrease of 2.78%, but showed signs of recovery with a 6.06% increase in Q1 2025 [2]. - The net profit for FY24 was a loss of 163 million RMB, primarily due to goodwill impairment of 59.06 million RMB, indicating challenges in profitability [2]. - The gross margin for FY24 was 93.22%, slightly down from the previous year, attributed to rising costs in AI server operations [2]. Revenue and Profit Analysis - FY24 revenue breakdown shows video creative products generated 961 million RMB, a slight increase of 0.06%, while practical tools and document creative categories saw declines of 8.70% and 10.13% respectively [3]. - International revenue accounted for 90.51% of total revenue, amounting to 1.30 billion RMB, with a year-over-year decrease of 3.51% [3]. Expense Structure - The company increased its R&D, sales, and management expense ratios to 30.72%, 58.94%, and 11.40% respectively in FY24, indicating a strategic focus on growth despite the losses [4]. - In Q1 2025, the sales expense ratio rose significantly to 62.78%, reflecting increased investment in sales efforts [4]. Future Projections - Revenue forecasts for 2025 to 2027 are set at 1.68 billion RMB, 1.97 billion RMB, and 2.36 billion RMB respectively, with expected net profits turning positive in 2025 [5]. - The projected price-to-sales (P/S) ratios for the next three years are approximately 6.3, 5.4, and 4.5 times, indicating a favorable valuation trend [5].
万兴科技(300624):Q1温和复苏,“移动化+AI化”共振可期