恒玄科技（688608）：手表、手环营收占比不断提升

Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of 421.90 RMB [7][4]. Core Views - The company achieved a revenue of 3.263 billion RMB in 2024, representing a year-over-year increase of 49.94%, and a net profit of 460 million RMB, up 272.47% year-over-year, both hitting historical highs and exceeding previous expectations [1][2]. - In Q1 2025, the company reported a revenue of 999.5 million RMB, a year-over-year increase of 52.25%, and a net profit of 191 million RMB, reflecting a significant year-over-year growth of 590.22% [1][2]. - The growth is attributed to the expanding smart wearable market, with government subsidies boosting consumer demand, and an increase in the sales proportion of smart watch chips [1][3]. Summary by Sections Revenue and Profitability - The company's revenue structure is diversifying, with Bluetooth audio chips and smart watch/wristband chips accounting for 62% and 32% of revenue respectively in 2024, showing a year-over-year change of -9% and +10% [2]. - The smart watch/wristband chip segment saw a shipment of over 40 million units in 2024, generating revenue of 1.045 billion RMB, a year-over-year increase of 116% [2]. - The gross margin improved to 38.47% in Q1 2025, driven by product structure changes and reduced manufacturing costs [1][2]. Future Outlook - The company is expected to maintain its growth trajectory in the smart wearable market, with the potential to extend its advantages into the smart glasses market [3]. - The BES2800 chip is set to continue being adopted by new brands and clients, with significant R&D investments in NPU, Bluetooth, and low-power technologies anticipated to translate into revenue growth [3]. Financial Projections - The company forecasts revenues of 4.744 billion RMB for 2025, with a year-over-year growth of 45.39%, and a net profit of 920 million RMB, reflecting a 99.84% increase [6]. - The report projects an EPS of 7.67 RMB for 2025, with a PE ratio of 49.89 [6][4].