Investment Rating - The report initiates coverage with a "Buy" rating for the company, setting a target price of HKD 70.24 per share based on a 7.0x PS valuation for 2025 [4]. Core Viewpoints - The company is positioned as a leading player in the marketing and sales SaaS sector in China, with a diverse product matrix and strong growth potential driven by AI technology and market dynamics [2][3][4]. - The company has demonstrated a robust revenue growth trajectory, with a projected CAGR of 31.1% from 2020 to 2024, and an expected revenue of HKD 23.66 billion in 2025 [4][62]. - The company’s AI+SaaS product offerings are expected to enhance customer payment willingness and drive revenue growth, supported by a growing number of large clients and an expanding sales team [9][40][41]. Summary by Sections Investment Logic - The diversification of traffic sources is leading to a trend towards holistic marketing, increasing the demand for marketing and sales tools. The rationalization of investment in the SaaS sector is clearing out smaller players, providing more space for leading domestic firms [2]. - The company has served over 200,000 enterprises and achieved a revenue of HKD 840 million in 2024, with a market share of approximately 2.4%, making it the industry leader [2][22]. Business Model and AI Strategy - The company’s product matrix and business model closely resemble that of HubSpot, which has achieved significant revenue growth in the U.S. market. The company aims to replicate this success in China [3][50]. - The company has launched several AI-driven products, including the Tforce marketing model and the AI-Agentforce platform, which are expected to enhance its service offerings and market competitiveness [9][35]. Financial Projections and Valuation - Revenue projections for 2025, 2026, and 2027 are HKD 23.66 billion, HKD 30.22 billion, and HKD 37.08 billion, respectively, with year-on-year growth rates of 51.78%, 27.75%, and 22.71% [4][76]. - The adjusted net profit is expected to turn positive in 2024, with projections of HKD 0.70 billion, HKD 1.12 billion, and HKD 2.24 billion for the following years [4][70]. Product and Marketing Dimensions - The company’s AI+SaaS product matrix is continuously expanding, with 311 functional modules by the end of 2024, significantly enhancing customer engagement and revenue per client [9][33]. - The company is actively expanding its client base, particularly among government and large state-owned enterprises, which is expected to contribute significantly to revenue growth [9][40]. Competitive Landscape - The marketing and sales SaaS market in China remains fragmented, but the report anticipates a consolidation towards leading players as competition intensifies [2][23]. - The company is well-positioned to capture a larger market share due to its comprehensive product offerings and strong financial backing for R&D [2][26].
迈富时（02556）：公司深度研究：AI赋能+客户拓展，营销SaaS龙头有望高增