新宝股份（002705）：外销保持较快增速，Q1盈利水平有所提升

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved a total revenue of 16.82 billion yuan in 2024, representing a year-on-year increase of 14.8%, and a net profit attributable to shareholders of 1.05 billion yuan, up 7.8% year-on-year [1] - The company experienced strong growth in overseas sales, with a 21.7% increase in foreign revenue for 2024, while domestic sales faced pressure with a decline of 4.4% [2] - The gross margin for 2024 decreased by 1.8 percentage points to 20.9%, primarily due to intensified market competition and changes in sales structure [3] - In Q1 2025, the company reported a revenue of 3.83 billion yuan, a year-on-year increase of 10.4%, and a net profit of 250 million yuan, up 43.0% year-on-year [1][4] Revenue Breakdown - For 2024, the company's revenue from kitchen appliances was 11.51 billion yuan, up 16.3%, while home appliances revenue was 2.92 billion yuan, up 17.4% [2] - The revenue from global ODM/OEM and proprietary brands in 2024 was 14.34 billion yuan and 2.48 billion yuan, respectively, with year-on-year changes of +20.1% and -8.3% [2] Profitability Metrics - The net profit margin for 2024 was 6.6%, down 0.5 percentage points year-on-year [3] - In Q1 2025, the gross margin improved to 22.4%, an increase of 0.5 percentage points year-on-year, attributed to cost reduction and efficiency enhancement measures [4] Future Profit Forecast - The company is expected to achieve net profits of 1.16 billion yuan, 1.27 billion yuan, and 1.38 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 10.5%, 9.4%, and 8.5% [4]