新宝股份：外销保持较快增速，Q1盈利水平有所提升-20250429

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved a total revenue of 16.82 billion yuan in 2024, representing a year-on-year increase of 14.8%, and a net profit attributable to shareholders of 1.05 billion yuan, up 7.8% year-on-year [1] - The company experienced strong growth in overseas sales, with a 21.7% increase in foreign revenue for 2024, while domestic sales faced pressure with a decline of 4.4% [2] - The gross margin for 2024 decreased by 1.8 percentage points to 20.9%, primarily due to intensified market competition and changes in sales structure [3] - In Q1 2025, the company reported a net profit of 250 million yuan, a significant increase of 43.0% year-on-year, indicating improved profitability [4] Revenue Breakdown - In 2024, the company's revenue from kitchen appliances, home appliances, and other products was 11.51 billion yuan, 2.92 billion yuan, and 2.08 billion yuan respectively, with year-on-year growth rates of 16.3%, 17.4%, and 7.4% [2] - For Q1 2025, the company’s revenue from foreign and domestic markets showed a year-on-year increase of 15.8% and a decline of 4.9% respectively [2] Profitability Metrics - The gross margin for Q1 2025 improved by 0.5 percentage points to 22.4%, attributed to cost reduction and efficiency enhancement measures [4] - The net profit margin for Q1 2025 increased by 1.3 percentage points to 6.9% [4] Financial Forecast - The company is projected to achieve net profits of 1.16 billion yuan, 1.27 billion yuan, and 1.38 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 10.5%, 9.4%, and 8.5% [4]