新宝股份：Q1抢出口效应强，Q2或面临挑战-20250429

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 16.47 [7] Core Views - The company reported a revenue of RMB 16.82 billion for 2024, representing a year-on-year increase of 14.84%, and a net profit attributable to shareholders of RMB 1.05 billion, up 7.75% year-on-year. For Q1 2025, total revenue grew by 10.36% year-on-year, while net profit surged by 43.02% year-on-year [1][2] - The company is a leader in small appliance exports, benefiting from strong demand in Q1 2025, although it may face challenges in Q2 due to increased tariffs from the US [1][3] - The company has initiated a share buyback and declared a dividend of RMB 0.45 per share, enhancing shareholder returns [1] Summary by Sections Domestic Sales - The company's domestic sales faced significant pressure in 2024, with a revenue decline of 4.5% year-on-year, and continued to decline by 4.9% year-on-year in Q1 2025. The main brands, Mofei and Dongling, are less sensitive to the new subsidy policies, leading to a slower recovery compared to the industry [2] Export Business - The export revenue growth for the company was strong in 2024 and Q1 2025, with year-on-year increases of 29.7%, 25.1%, 20.3%, and 14.1% for each quarter of 2024. However, the growth rate is expected to be pressured in Q2 2025 due to rising tariffs imposed by the US [3][5] Profitability and Costs - The company's gross margin for 2024 was 20.91%, a decrease of 1.82 percentage points year-on-year, primarily due to the higher proportion of low-margin exports. In Q1 2025, the gross margin improved to 22.42%, an increase of 0.5 percentage points year-on-year. The company also optimized its expense ratios, with a decrease in the period expense ratio by 1.08 percentage points in 2024 [4] Earnings Forecast - The earnings per share (EPS) forecast for 2025-2027 is adjusted to RMB 1.43, 1.57, and 1.75, reflecting a downward revision of 5% and 7% for 2025 and 2026, respectively. The target price is adjusted to RMB 16.47, corresponding to a 2025 price-to-earnings (PE) ratio of 11.5x [5][10]