HAI TIAN(603288) 华泰证券·2025-04-29 04:15Investment Rating - The report maintains an "Overweight" rating for the company with a target price of 51.20 RMB [7][8]. Core Views - The company's Q1 performance exceeded expectations due to significant cost benefits, with revenue and net profit increasing by 8.1% and 14.8% year-on-year, respectively [1][3]. - The company is expected to continue its steady growth trajectory in the short term, supported by low inventory levels and proactive replenishment by distributors [1][4]. - The competitive landscape is intensifying, prompting the company to increase its marketing expenditures to maintain market share [3][4]. Revenue and Profitability - In Q1 2025, the company achieved a revenue of 83.2 billion RMB, with a gross margin of 40.0%, reflecting a year-on-year increase of 2.7 percentage points due to lower raw material costs [1][3]. - The net profit margin for Q1 2025 was 26.5%, up 1.5 percentage points year-on-year, indicating improved profitability despite rising sales expenses [3]. Product and Channel Performance - Revenue growth in Q1 was driven by downstream replenishment and the introduction of new products, with specific categories like soy sauce and oyster sauce showing strong performance [2]. - The company reported a 43.2% increase in online sales, while offline sales grew by 8.9%, highlighting the effectiveness of its channel strategies [2]. Market Position and Outlook - The company is expected to solidify its leading position in the market through ongoing channel reforms and product expansion strategies [4]. - Earnings per share (EPS) forecasts for 2025-2027 are projected at 1.28, 1.42, and 1.59 RMB, respectively, with a reference PE ratio of 40x for 2025 [4][6].