LI NING(02331) 国信证券·2025-04-29 07:36Investment Rating - The investment rating for Li Ning is "Outperform the Market" (maintained) [1][5][13] Core Views - In the first quarter of 2025, Li Ning's retail sales recorded low single-digit growth year-on-year, with improvements in discount rates compared to the previous year [2][3] - The management maintains guidance for flat revenue growth and a high single-digit net profit margin for the year 2025 [10][12] - The company achieved steady revenue growth despite a challenging operating environment and continued contraction in offline channels, while maintaining good operational quality [3][13] Summary by Relevant Sections Retail Performance - As of March 31, 2025, Li Ning's retail sales (excluding Li Ning YOUNG) recorded low single-digit growth year-on-year, with offline channels showing low single-digit growth and e-commerce virtual stores achieving a growth rate in the low double digits [2][3] - The total number of sales points in China was 6,088, a net decrease of 29 from the end of the previous year [2] Financial Forecasts - The forecast for net profit for 2025-2027 is 2.51 billion, 2.83 billion, and 3.04 billion yuan, reflecting year-on-year changes of -16.8%, +12.8%, and +7.6% respectively [3][14] - The target price is set between 17.9 and 19.2 HKD, corresponding to a 2025 PE ratio of 17.2-18.5x [3][13] Inventory and Discount Rates - The inventory turnover ratio slightly increased to 5 months, indicating a healthy inventory level [4][3] - Discounts in both online and offline channels improved, although the trend showed signs of weakening in April [4][12]