Workflow
万兴科技(300624):多端化与AI战略投入期,静待业绩拐点

Investment Rating - The report maintains a "Buy" rating for the company, with a current price of 57.45 CNY and a fair value of 66.13 CNY [3]. Core Insights - The company is currently in a strategic investment phase focusing on multi-platform development and AI integration, awaiting a performance turning point [1][7]. - In 2024, the company reported a revenue of 1.44 billion CNY, a year-over-year decrease of 2.8%, and a net loss attributable to shareholders of 163 million CNY, marking a shift from profit to loss [8][9]. - The company is experiencing high costs and goodwill impairment, primarily due to increased operating costs, R&D, and sales expenses, alongside a significant rise in server costs related to AI functionality development [7][9]. - The AI commercialization process is showing initial success, with over 500 million AI server calls and a 100% year-over-year increase in AI native application revenue, reaching approximately 67 million CNY [10][11]. - Despite short-term pressures, the long-term outlook remains positive due to ongoing multi-platform advancements and AI product commercialization, with expectations of a performance turnaround as mobile product engagement and B2B market orders increase [11][27]. Financial Forecast - The company forecasts revenues of 1.60 billion CNY, 1.81 billion CNY, and 2.10 billion CNY for 2025, 2026, and 2027, respectively, with growth rates of 11.0%, 13.3%, and 16.1% [2][27]. - The net profit attributable to shareholders is expected to recover to 61 million CNY, 129 million CNY, and 206 million CNY over the same period, with growth rates of 137.2%, 111.9%, and 59.9% [2][27]. - The report highlights the company's strong position in the domestic digital creative sector and suggests a valuation of 8X PS for 2025, leading to a fair value estimate of 66.13 CNY per share [27].