农林牧渔行业专题研究：渠道革命：宠物食品千亿赛道的流量争夺战

Industry Rating - The industry rating is maintained at "Outperform" [2] Core Insights - The pet industry is experiencing significant growth, with the urban dog and cat consumption market reaching 300.2 billion yuan in 2024, a year-on-year increase of 7.5%. The dog consumption market is valued at 155.7 billion yuan, growing by 4.6%, while the cat consumption market is at 144.5 billion yuan, increasing by 10.7% [4][14] - The demographic shift towards younger pet owners, particularly among the post-90s and post-00s generations, is driving demand for pet products and services. The post-90s account for 41.2% of pet owners, while the post-00s represent 25.6%, marking a significant increase of 15.5 percentage points year-on-year [5][18] - The online sales channel for pet food has become dominant, with over 80% of pet owners purchasing staple food through traditional online channels. The Taobao and Tmall platforms hold over 50% market share in the pet industry, with a significant increase in user engagement and sales [6][46] Summary by Sections Pet Industry Scale - The pet market is expanding, with the urban dog and cat consumption market surpassing 300 billion yuan for the first time. The growth is driven by the increasing number of young pet owners and their willingness to spend on pet care [4][14] - The pet population is also on the rise, with the number of pet dogs reaching 52.58 million and pet cats at 71.53 million in 2024, reflecting a growth of 1.6% and 2.5% respectively compared to 2023 [14][25] Online Channel Transformation - The e-commerce landscape for pet products is evolving, with a multi-polar structure forming. Taobao and Tmall dominate the online market, while Douyin (TikTok) is rapidly gaining traction, showing a 65% year-on-year growth in the pet category [6][52] - Major promotional events like Double Eleven have demonstrated strong consumer resilience, with significant increases in sales across various platforms, indicating a robust market for pet products [6][57] Offline Channel Upgrade - Offline retail for pet products is recovering, with a notable increase in the number of pet hospitals and stores. The offline channel accounts for 44% of total consumer spending in the pet industry, highlighting the importance of physical services [7][66] - The medical market for pets is substantial, comprising nearly 30% of the overall market share, with a rapid increase in the number of pet hospitals, totaling 28,975 by the end of 2024 [7][80] Investment Recommendations - The report suggests focusing on the dual themes of "domestic substitution and consumption upgrade" within the pet economy. Recommended stocks include: "Guibao Pet," "Petty Co.," "Zhongchong Co.," and "Lusi Co." [8]