ASR(688220) 长江证券·2025-05-07 23:30Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company reported a total revenue of 3.386 billion yuan for 2024, representing a year-on-year growth of 30.23%, while the net profit attributable to shareholders was a loss of 0.693 billion yuan, an increase in loss of 0.187 billion yuan compared to the previous year [2]. - In Q1 2025, the company achieved total revenue of 0.910 billion yuan, a year-on-year increase of 9.61% and a quarter-on-quarter increase of 7.55%. The net profit attributable to shareholders was a loss of 0.122 billion yuan, showing a reduction in loss compared to the previous quarter [6]. - The company's gross margin improved to 26.35% in Q1 2025, an increase of 2.62 percentage points year-on-year and 3.96 percentage points quarter-on-quarter, driven by high-end product offerings [11]. - The core business of cellular baseband chips saw revenue growth of over 20% year-on-year in Q1 2025, indicating strong growth resilience [11]. - The company is expected to achieve revenues of 4.410 billion, 6.015 billion, and 7.836 billion yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-sales ratios of 9X, 7X, and 5X [11]. Summary by Sections Financial Performance - For 2024, total revenue was 3.386 billion yuan, with a gross profit of 0.785 billion yuan, resulting in a gross margin of 23% [16]. - In Q1 2025, the company reported a gross margin of 26.35%, with a net profit margin of -13.43% [11]. - The company anticipates a gradual improvement in profitability, with projected net profits of -0.341 billion yuan in 2025 and a turnaround to a profit of 0.297 billion yuan by 2027 [16]. Market Position - The company has established itself as a key supplier for major domestic and international module manufacturers in the IoT cellular baseband chip sector [11]. - The smartphone SoC market is expanding, with the company’s first 4G quad-core smartphone chip exceeding one million units shipped in 2024 [11]. Growth Opportunities - The custom chip business is positioned to benefit significantly from the domestic production wave, with successful integration into the supply chains of major automotive brands [11]. - The company is actively developing new products, including second-generation octa-core smartphone chip platforms and 5G SOC smartphone chips, which are expected to drive future growth [11].