Investment Rating - The report maintains an "Outperform" rating for the company [1][9]. Core Views - The company's profit in 2024 was significantly impacted by exchange rate losses, but channel expansion is progressing well. Revenue is expected to grow significantly in 2025, with an improved gross profit margin (GPM). There is optimism regarding increased profit flexibility from the European and American markets in 2025-2026. The earnings per share (EPS) forecasts for 2025-2027 are RMB 3.65, 4.83, and 5.95, respectively, with a 2025 price-to-earnings (PE) ratio of 20.0x, setting a target price of RMB 73.00 [1][9]. Financial Summary - In 2024, the company achieved revenue of RMB 13.30 billion, a year-on-year increase of 15.77%, while the net profit attributable to shareholders was RMB 450 million, a decrease of 41.63% year-on-year. The fourth quarter of 2024 saw revenue of RMB 3.51 billion, up 18.38% year-on-year, but down 14.44% quarter-on-quarter, with a net profit of RMB 109 million, up 119.23% year-on-year, but down 32.08% quarter-on-quarter [2][4][9]. - For the first quarter of 2025, the company reported revenue of RMB 2.69 billion, a slight decrease of 0.26% year-on-year and a 23.49% decrease quarter-on-quarter, with a net profit of RMB 257 million, reflecting a year-on-year increase of 67.98% and a quarter-on-quarter increase of 136.59% [4][9]. Business Development - The company focused on growing its direct-to-consumer (TO C) business in 2024, with the revenue share rising from 33.82% in 2023 to 37.65% in 2024. The GPM for the TO C business was 28.99%, an increase of 0.09% year-on-year. The share of revenue from the EU and North American markets increased from 5.69% in 2023 to 9.75% in 2024. Additionally, the revenue share from insecticides and fungicides rose from 25.41% in 2023 to 25.71% in 2024 [4][9]. - The company strengthened its biopharmaceutical segment by forming a global team, achieving first-year sales of approximately USD 10 million. In 2024, it obtained over 1000 new registrations, totaling over 7700 pesticide registrations by December 31, 2024, including new registrations in countries such as the USA, Canada, and Italy [4][9].
润丰股份2024年年报及2025年一季报点评：汇兑拖累全年业绩，渠道建设持续推进