电动两轮车行业深度：供需合力拉动需求，品牌掘金中高端市场

Investment Rating - The report maintains a "Positive" investment rating for the electric two-wheeler industry [2] Core Insights - The electric two-wheeler industry in China is entering a mature phase, with overall market size stabilizing and market share concentrating among leading brands. Key trends include the impact of new national standards and trade-in policies, the emergence of the mid-to-high-end market driven by technological advancements, and increasing overseas market penetration [2][6] Summary by Sections 1. Industry Overview - The electric two-wheeler industry has a clear supply chain structure and has reached a high level of maturity. The market is characterized by a stable overall scale and a noticeable trend of market share concentration among leading brands [11][20] 2. Supply Side - Traditional brands like Yadea and Aima are well-established, while new brands like Ninebot and Niu are focusing on the mid-to-high-end market. The competition is shifting towards refined operations and brand differentiation [3][32] 3. Demand Side - The demand for electric two-wheelers is showing clear segmentation, with the mass market stabilizing and a growing focus on quality-price ratios. The mid-to-high-end market is emerging, driven by smart technology and diverse consumer needs [4][67] 4. Policy Catalysts - The combination of new national standards and trade-in policies is expected to create a synergistic effect, enhancing industry demand and benefiting leading companies. The overall market is projected to see a growth increment of 16%-27% in 2025 [5][6] 5. Investment Recommendations - The report suggests focusing on leading companies that are likely to benefit from national subsidies and new standards, such as Yadea and Aima, as well as technology-driven companies like Ninebot [6][32]