Marssenger Kitchenware(300894)2025-05-18 10:45Investment Rating - The report maintains a "Recommendation" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [1][14]. Core Views - The company reported a significant decline in revenue and net profit for 2024, with revenue at 1.376 billion yuan, down 35.68% year-on-year, and a net profit of 11 million yuan, down 95.49% year-on-year. The Q4 revenue was 363 million yuan, down 36.15% year-on-year, with a net loss of 4 million yuan [1][3]. - For Q1 2025, the company continued to face challenges, achieving revenue of 163 million yuan, down 53.31% year-on-year, and a net loss of 54 million yuan [1][3]. - The integrated stove industry is under pressure due to a downturn in the real estate market, leading to reduced demand for new home renovations. The company is actively exploring the stock housing market and aims to establish over 200 demonstration stores for kitchen renovations by 2025 [7][8]. - Despite the challenges, the company is focusing on diversifying its product offerings, including the development of water-washing products and other kitchen appliances [7][8]. Financial Summary - The company's total revenue for 2024 is projected at 1.376 billion yuan, with a year-on-year growth rate of -35.7%. The net profit is expected to be 11 million yuan, with a dramatic decline of -95.5% [3][8]. - The earnings per share (EPS) for 2025 is forecasted to be 0.23 yuan, with subsequent years showing gradual improvement: 0.27 yuan in 2026 and 0.34 yuan in 2027 [3][8]. - The price-to-earnings (P/E) ratio is projected to decrease from 475 in 2024 to 38 in 2027, indicating a potential recovery in profitability [3][8].