Kingsoft Office(SH:688111) Goldman Sachs·2025-05-23 05:25Investment Rating - The report maintains a "Buy" rating for Kingsoft Office with a 12-month target price of Rmb446, indicating an upside potential of 58.2% from the current price of Rmb282 [11]. Core Insights - Kingsoft Office is recognized as the largest domestic office productivity software provider in China, with its WPS software offering similar functionalities to Microsoft Office while providing additional services such as cloud storage and collaboration [8]. - The company is focusing on expanding its WPS AI user base, with Monthly Active Users (MAU) growing 8% year-over-year to 647 million by the end of Q1 2025, driven by the introduction of AI features [2][3]. - The WPS 365 platform for enterprise users has shown strong growth, achieving Rmb151 million in revenue for Q1 2025, a 63% year-over-year increase, supported by the adoption of State-Owned Enterprises (SOE) and other enterprises [3]. - Customized AI models have been launched for industry clients, significantly reducing hardware costs by 90% and improving paper writing quality by 72% [4][7]. Summary by Sections User Base Expansion - The MAU of WPS AI reached 19.7 million by the end of 2024, representing 3% of the total MAU, with management emphasizing efforts to enhance user engagement through features like a 7-day AI trial for new users [2]. WPS 365 Growth - The WPS 365 platform is highlighted for its comprehensive capabilities in office software, collaboration, and AI, providing a one-stop solution for enterprise users [3]. Customized AI Solutions - Kingsoft Office has developed customized AI models, including a government model with deep reasoning capabilities, which have led to significant cost reductions and quality improvements for clients [4][7]. Investment Thesis - The investment thesis is supported by expectations of increased Average Revenue Per User (ARPU) from the transition to a new membership system, subscription growth from enterprise clients, and long-term opportunities in AI [8].