KUAISHOU(01024) BOCOM International·2025-05-28 06:21Investment Rating - The report assigns a "Buy" rating for the company, Kuaishou (1024 HK), with a target price of HKD 64.00, indicating a potential upside of 31.3% from the current price of HKD 48.75 [1][24]. Core Insights - The first quarter performance of Kuaishou met expectations, with total revenue and adjusted net profit reaching RMB 32.6 billion and RMB 4.6 billion respectively, reflecting year-on-year growth of 11% and 4% [5]. - The report highlights that Kuaishou's overseas operations have turned profitable, accelerating commercialization efforts [2]. - The company is expected to maintain growth in e-commerce GMV and advertising revenue, with projections for the second quarter indicating a 14% year-on-year increase in e-commerce GMV and a 12% growth in advertising revenue [5]. Financial Overview - Revenue projections for Kuaishou are as follows: RMB 113.47 billion in 2023, RMB 126.90 billion in 2024, RMB 142.34 billion in 2025, RMB 155.56 billion in 2026, and RMB 168.17 billion in 2027, with year-on-year growth rates of 20.5%, 11.8%, 12.2%, 9.3%, and 8.1% respectively [25]. - The adjusted net profit is forecasted to grow from RMB 10.27 billion in 2023 to RMB 28.50 billion in 2027, with significant growth in the years 2024 and 2025 [25]. - The report notes that the adjusted net profit margin is expected to stabilize around 14% for 2025, maintaining similar levels to 2024 [5]. Segment Performance - E-commerce GMV grew by 15% year-on-year, with the MAU penetration rate at 19% and average spending per user increasing by 7% [5]. - Online marketing revenue growth has slowed to 8% year-on-year, primarily due to high base effects from external advertising and support for merchants [5]. - Live streaming revenue has resumed growth, increasing by 14% year-on-year, with a significant rise in the number of contracted agencies and streamers [5]. Valuation - The report maintains the 2025 profit expectation at RMB 20.3 billion, corresponding to an adjusted net profit margin of 14% [5]. - A valuation premium is applied due to Kuaishou's leading video generation capabilities and commercialization potential, with a target price based on a 13x P/E ratio for 2025 [5].