周大生（002867）：聚焦四大品牌矩阵，产品升级和品牌差异化构建完整体系

Investment Rating - The report does not explicitly state an investment rating for Chow Tai Seng [1]. Core Insights - Chow Tai Seng focuses on a four major brand matrix to build a complete system that covers different consumption levels through product upgrades and brand differentiation [2][9]. - The main brand emphasizes transformation and stabilization by 2025, shifting its business model towards retail and enhancing the proportion of high-margin products [2][10]. - The company aims to create a core model store with annual sales exceeding 100 million RMB through its high-end brand collaboration with National Treasure [2][11]. - The organizational structure is being optimized to strengthen talent reserves and incentive mechanisms to support the company's transformation [12]. Summary by Sections Brand Strategy - Chow Tai Seng is concentrating on four major brands: Chow Tai Seng Consolidated (main brand), Chow Tai Seng x National Treasure, Chow Tai Seng Classic, and Turning Pearl Pavilion, each targeting different consumer segments and emphasizing unique product offerings [2][9]. - The main brand will implement a One-Pool Inventory Model to enhance product structure and profitability, focusing on high-margin gold and non-gold products [2][10]. Marketing and Sales - The company is increasing its marketing investments both online and offline to create explosive products, with a graded management system for franchisees to enhance execution [3][10]. - The National Treasure brand is undergoing a four-dimensional upgrade to clarify its positioning and enhance brand awareness through content-driven marketing [4][11]. Organizational Development - The company is optimizing its organizational system to clarify corporate values and strategic frameworks, aiming for a win-win situation for all stakeholders [12].