Investment Rating - The investment rating for the company is set at ★★★☆☆ [4] Core Insights - The company operates a mobile app called "Che Lai Le," which utilizes big data analytics to provide real-time and accurate public transport arrival information, establishing a solid foundation for mobile advertising revenue [1] - As of December 31, 2024, "Che Lai Le" is the largest real-time public transport information platform in mainland China, covering 274 cities and boasting a cumulative user base of approximately 298.4 million [2] - The company generates revenue primarily through programmatic and brand advertising, with programmatic advertising revenue accounting for 74.6%, 85.5%, and 93.1% of total revenue in 2022, 2023, and 2024, respectively [2][3] Financial Summary - The company's revenue for the fiscal years ending December 31 is projected as follows: 1.35 billion RMB in 2022, 1.75 billion RMB in 2023, and 2.06 billion RMB in 2024 [4] - The company is expected to incur losses of -0.20 billion RMB in both 2022 and 2023, with an anticipated loss of -0.26 billion RMB in 2024 [4]
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