Tsingtao Brewery(600600) Southwest Securities·2024-05-06 01:32Investment Rating - The report maintains a "Buy" rating for Qingdao Beer (600600) [1][3] Core Views - The company reported a revenue of 10.15 billion yuan in Q1 2024, a year-on-year decrease of 5.2%, while the net profit attributable to shareholders was 1.597 billion yuan, an increase of 10.1% year-on-year, slightly exceeding market expectations [2] - Q1 beer sales volume was 2.184 million tons, down 7.6% year-on-year, primarily due to a high base effect from the previous year and slow recovery in restaurant consumption [2] - The company continues to see an improvement in profitability, with a gross margin of 40.4%, up 2.1 percentage points year-on-year, driven by product mix improvement and declining raw material costs [2] - The strategic upgrade of products is ongoing, with a new "1+1+1+2+N" strategy enhancing the positioning of white beer and fresh beer, contributing to a favorable trend in product structure [2] Summary by Sections Financial Performance - Q1 2024 revenue: 10.15 billion yuan, down 5.2% YoY - Q1 2024 net profit: 1.597 billion yuan, up 10.1% YoY - Q1 2024 beer sales volume: 2.184 million tons, down 7.6% YoY - Q1 2024 gross margin: 40.4%, up 2.1 percentage points YoY - Q1 2024 net profit margin: 16%, up 2.2 percentage points YoY [2][4] Future Outlook - The company expects a low base effect to manifest starting in May, with the upcoming Olympic Games and UEFA European Championship providing additional market stimulus [2] - The ongoing cost decline in barley and packaging materials is anticipated to continue releasing profit elasticity [2] - EPS forecasts for 2024-2026 are 3.60 yuan, 4.16 yuan, and 4.79 yuan, with corresponding dynamic PE ratios of 22x, 19x, and 17x [3][4]