MNSO(MNSO) 海通国际·2024-05-21 06:31Investment Rating - The report maintains an "OUTPERFORM" rating for MINISO Group with a target price of USD 31.90, reflecting a potential upside from the current price of USD 24.15 [2][4]. Core Insights - MINISO's revenue for Q1 reached RMB 3.72 billion, representing a 26% year-over-year increase. The gross profit margin hit a record high of 43.4%, up 4.1 percentage points year-over-year [8]. - The company has shown robust growth in both domestic and overseas markets, with domestic revenue at RMB 2.5 billion (up 16% YoY) and overseas revenue at RMB 1.22 billion (up 53% YoY) [8]. - The adjusted net profit for Q1 was RMB 617 million, a 28% increase YoY, with an adjusted net profit margin of 16.6% [8]. Financial Performance Summary - Revenue projections for 2024-2026 are RMB 17.6 billion, RMB 22.0 billion, and RMB 26.8 billion, respectively, with adjusted net profits of RMB 2.88 billion, RMB 3.67 billion, and RMB 4.53 billion [4][8]. - The company plans to open 80-100 new stores in the U.S. in 2024, indicating a strong expansion strategy [8]. - The gross profit margin is expected to continue improving due to increased overseas direct sales and optimization of product mix [8]. Market Position and Competitive Landscape - The report highlights that MINISO's TOPTOY segment has reached a turning point, with revenue growth of 55% YoY and profitability achieved for two consecutive quarters [8]. - The company is focusing on product innovation and enhancing its instant retail business to sustain same-store sales performance [8]. - MINISO's valuation has been adjusted to a 25x price-to-earnings ratio for 2024, reflecting confidence in its growth trajectory [4].