Group 1 - The exhibition "Light·Transparency·Reflection" featuring Hajime Sorayama officially opened in Chengdu on August 12 and will run until September 16 [1] - The event is organized by Promised Land, a subsidiary of Shenzhen Jingji Zhinong Times Co., Ltd., in collaboration with Nanzuka Art Institute [1] - The exhibition aims to integrate art into daily life and stimulate urban artistic vitality, showcasing Sorayama's works as a global cultural symbol [1] Group 2 - Promised Land has successfully launched the solo exhibition "Star Wish" of emerging artist Er Lili in Guangzhou in July, enhancing its influence and recognition in the industry [2] - The company plans to implement a dual-track IP development strategy, collaborating with top-tier IPs to create unique content while also working with mid-tier artists to develop proprietary IP products [2] - This combined approach is expected to drive business model innovation and establish a sustainable growth engine with diversified value [2]

Group 1: Company Overview and Strategy - The company has established a wholly-owned subsidiary, "Yingyunzhidi," to enter the optional spiritual consumption sector, aiming to provide emotional value through IP operations [3] - The market for cultural consumption is growing, with a shift towards personalized demands and self-expression, indicating a significant market opportunity for back-end IP operations [3][5] - The company plans to explore the IP operation field continuously and validate its capabilities through practical actions [3] Group 2: Competitive Advantage - "Yingyunzhidi" has a strong core team with extensive experience in IP operations, covering areas such as IP identification, event planning, product design, and supply chain management [4][5] - The company’s competitive edge lies in its ability to quickly facilitate authorized cooperation and effectively push IP to target audiences for commercial returns [5] - Strong traffic management capabilities allow the company to convert user traffic into private domains, achieving precise user engagement and customer acquisition [5] Group 3: Products and Services - The company offers back-end operational services for IP, including derivative product design, large-scale offline events, and user operations, aiming for long-term deep integration with IP [5][6] - Currently, the company has over 50 IPs available for cooperation and plans to add more than 10 new IPs in the coming year [6] Group 4: Financial Health and Future Plans - As of the end of Q1 2025, the company's debt-to-asset ratio is approximately 59%, with interest-bearing debt below 20%, indicating a stable financial condition [8] - The company will continue to invest in its stable pig farming business while also accelerating the new light-asset IP operation business, which is expected to create significant profits and become a second growth line [8]