Core Insights - Donna Karan New York is launching "The Edit," a fashion campaign featuring three influential women, Adriana Lima, Joan Smalls, and Grace Elizabeth, who curate and style pieces from the collection, emphasizing individuality and personal expression [1][5][9] Company Overview - Donna Karan New York, established in 1984, revolutionized women's fashion with the introduction of "Seven Easy Pieces," promoting effortless and empowering dressing [10] - The brand is currently owned by G-III Apparel Group, Ltd., which acquired it in 2016, and is undergoing a relaunch in 2024 while maintaining its original vision [10] Campaign Details - "The Edit" campaign blends storytelling with fashion, showcasing the distinct styles of the three women, each reflecting confidence and individuality through their curated selections [5][9] - Adriana Lima's edit features powerful yet restrained pieces, including a belted trench and lightweight suiting in light gray, projecting an intuitive confidence [6] - Joan Smalls focuses on constructed silhouettes in muted tones, combining city polish with everyday style, emphasizing line and proportion [7] - Grace Elizabeth's edit draws from the Donna Karan Weekend collection, featuring contemporary, streamlined looks in a light color palette, designed for comfort and movement [8] Product Availability - The Spring 2026 collection will be available in select North American retailers and on DonnaKaran.com starting February 12, 2026 [10] Brand Evolution - The campaign illustrates how Donna Karan New York evolves through the women who wear its designs, resonating authentically with modern consumers [9] - The brand aims to inspire confidence with timeless, versatile pieces that integrate seamlessly into daily life, expanding its distribution to reach a broader audience [10]

Core Concept - The Fall 2025 campaign and collection of Donna Karan marks the 40th anniversary of the brand, focusing on five icons that embody the brand's enduring femininity [1][12]. Brand Identity - Donna Karan emphasizes a wardrobe that is effortless, sensual, and timeless for women across generations [1]. - The brand aims to empower women to feel comfortable and confident in their skin, allowing them to express their individuality [5]. Campaign Highlights - The campaign features Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono, showcasing the strength and connection among women [6]. - The creative direction by Trey Laird and photography by Mikael Jansson highlight the complexity and style of contemporary women [10][12]. Collection Details - The Fall 2025 collection reinterprets classic silhouettes with sophisticated fabrics in city shades, including deep brown, chocolate plum, and metallics [7]. - Key pieces include a devoré velvet look, python-effect outerwear, tailored styles, and a showstopping gown of gold paillettes [8]. Accessories and Style - The collection is complemented by sculptural bags, refined footwear, and sleek sunglasses, enhancing the overall relaxed elegance [9]. - Each accessory piece offers a fresh take on timeless style, designed for the rhythm of New York [9]. Marketing Strategy - The campaign will utilize a diversified media mix across North America, including high-visibility digital platforms and premium outdoor displays [12]. - The collection will be available in select retailers and on DonnaKaran.com starting September 3, 2025 [12]. Brand Legacy - Donna Karan's designs celebrate the female form and have evolved to meet the needs of modern women while maintaining the brand's core aspects [11][14]. - The brand, now under G-III Apparel Group, continues to resonate with a broader audience globally [14].