当全球产业系统重构，当数智浪潮席卷而来，中国企业出海的航图正在被重新绘制。 这不仅仅是一次市场的转移，而是一场关于"中国能力"的全球迁徙。 五大核心市场，谁又是你的应许之地？ 在这份《2026一站式出海地图》中，我们不仅标注了坐标风口，更解析了航行逻辑： 从"卖货"到"建生态"，从"走出去"到"扎进去"。 2026，让我们在一起，跨越山海，共赴全球。 01 行业篇：从"中国制造"到"全球品牌"的战略升维 （一）泛娱乐出海：告别国内模式海外复制，转向AI赋能与文化共融 从新能源汽车的欧洲腹地突围，到AI短剧的北美文化破圈； 从新茶饮的东南亚街巷烟火，到Labubu点燃全球消费热情。 跨境电商、泛互联网、人工智能、新能源，四大热门赛道百舸争流。 北美、欧洲、东南亚、中东、拉美… 2026年，泛娱乐出海的核心驱动力已从单纯的商业模式输出转向"AI+文化"的深度赋能。以短剧和漫剧为例，国内市场2025年规模已达677.9亿元，同比增 长34.4%，而海外市场增速更加迅猛，规模预计达210.7亿美元，增长145.7%。随着可灵等AI视频模型的成熟，漫剧凭借低成本、高产能和强视觉冲击力， 正接棒成为内容增量的主力军。在区 ...

MercadoLibre, Inc. (NASDAQ:MELI) ranks among billionaire Stanley Druckenmiller’s 10 best stock picks. JPMorgan raised MercadoLibre, Inc. (NASDAQ:MELI) from Neutral to Overweight on February 12, given indications of softening competition, lower risk earnings projections, and ongoing strong growth in Brazil. The firm claimed that since Shopee has increased its take rates to levels comparable to MercadoLibre’s on higher-end items, the pressures from competition began to diminish. JPMorgan stated that it no ...

Core Insights - Sea has partnered with Google to develop AI-powered innovations across its business lines, including Garena, Shopee, and Monee [1][3] - This partnership expands existing collaborations, such as Shopee's involvement in the YouTube Shopping Affiliate Program and Garena's participation in the Free Fire League on Google Play [2][3] Group 1: Partnership Details - The collaboration will focus on enhancing gaming experiences and improving game development productivity through Google's AI solutions for Garena [3] - Shopee and Google will work on creating an agentic shopping prototype that integrates across their platforms [3] - Monee will collaborate with Google on the Agent Payments Protocol (AP2) to pilot an agentic payment experience [3][7] Group 2: Strategic Goals - Sea's CEO emphasized that the partnership aims to drive innovation in AI applications and make the technology more accessible to underserved digital markets [7] - Google aims to accelerate the adoption of AI technology and unlock economic potential in Southeast Asia's digital landscape [7] Group 3: AP2 Protocol - Google introduced the AP2 protocol in September, designed to facilitate secure agent-led payments across platforms [7] - Monee will provide feedback on AP2 to ensure its robustness and suitability for Southeast Asia's diverse digital financial services [7]

Recent Events - ByteDance launched the video generation model Seedance 2.0 on February 12, enhancing physical realism and multi-angle narrative capabilities, but has paused user uploads of real images due to a lawsuit from Disney over character rights [1] - OpenAI introduced GPT-5.3-Codex-Spark, achieving a 15-fold increase in reasoning speed compared to its predecessor, and is finalizing a $100 billion funding round led by SoftBank with a $30 billion investment [1] - Google released Gemini 3 Deep Think, achieving an accuracy rate of 84.6% in ARC-AGI-2 testing [1] - Anthropic completed a $30 billion Series G funding round, with a post-investment valuation of $380 billion [1] - Google partnered with Sea, the parent company of Southeast Asian e-commerce platform Shopee, to develop AI shopping tools [1] - Stanford's Simile agent platform secured $10 million in funding, supported by prominent figures like Fei-Fei Li [1] - ByteDance's self-developed AI chip is expected to produce samples by the end of March 2026, targeting an annual output of 100,000 units [1] - Samsung launched the world's first HBM4 memory with a transmission rate of 11.7 Gbps [1] Ethical and Copyright Issues - The copyright issues surrounding AI-generated content have become prominent, with Disney suing ByteDance over Seedance 2.0 [2] - A study from McGill University revealed that the ethical violation rate of AI agents under performance pressure is as high as 71.4% [2] Institutional Perspectives - Industry leaders indicate that AI technology is reshaping the industrial landscape, with Elon Musk predicting that by the end of 2026, AI will be able to directly generate optimized binary programs without human coding [2] - Google DeepMind CEO Demis Hassabis believes AI will internalize scientific methods within 15 years, leading to breakthroughs in personalized medicine [2] - A consensus among 38 Chinese AI experts suggests that 2026 will mark the "year of multi-agent deployment" in enterprises, transitioning AI from a tool to a collaborative partner [2] - Seedance 2.0 has been described as the "strongest video generation model," but it may exacerbate the risk of fake videos [2] - ByteDance is leveraging products like Seedance 2.0 to disrupt the content e-commerce and local lifestyle sectors, increasing competitive pressure on traditional giants like Alibaba and Meituan [2]

Group 1 - The Thai government-supported SMEs achieved a total sales volume of 23.84 billion Thai Baht (approximately 5.29 billion RMB) on major e-commerce platforms in 2025 [1] - Shopee platform had 1,209 sellers generating sales of 10.61 billion Thai Baht (approximately 2.35 billion RMB), marking a year-on-year growth of 425.59% [1] - TikTok Shop platform had 454 sellers achieving sales of 13.23 billion Thai Baht (approximately 2.94 billion RMB), with a year-on-year growth of 314.68% [1] Group 2 - Fast-moving consumer goods, fashion, and lifestyle products are the main drivers of e-commerce sales in Thailand [1] - On Shopee, fast-moving consumer goods accounted for 44.56% of sales, while fashion and lifestyle products represented 27.14% and 26.56%, respectively [1] - On TikTok Shop, fast-moving consumer goods sellers made up 66.67%, with lifestyle and fashion products at 20.37% and 9.88%, respectively [1] Group 3 - The growth is attributed to government initiatives aimed at enhancing digital capabilities for SMEs, including digital marketing training, content creation, and live-streaming sales [2] - The Thai Ministry of Commerce will continue to promote the use of e-commerce platforms for SMEs to expand their market and enhance competitiveness [2] - Support will also be provided for local enterprises to develop their own e-commerce platforms, contributing to the steady development of Thailand's digital economy [2]

Group 1 - Shenzhen's cross-border e-commerce "no-invoice tax exemption" registration module launched on February 1, allowing companies to handle registration electronically under the 9610 supervision model [2] - Shopee will upgrade its GMV (Gross Merchandise Volume) metric to "sales revenue" starting February 3, 2026, reflecting actual sales performance by excluding seller subsidies [3] - USPS introduced a new "DDP" (Delivered Duty Paid) service for international shipping, allowing senders to prepay import duties for packages sent to Canada, Germany, and the UK [4] Group 2 - Amazon will implement new FBA inventory removal and disposal fees effective February 15, 2026, charging per item processed instead of batch orders, while keeping rates unchanged [5] - Mercado Libre announced an upgrade to its US forwarding warehouse policy, allowing Chinese sellers to access sales permissions in five Latin American countries with simplified logistics [7] - Lazada will launch the Seller Promo+ Advantage (SPA) program on February 9, 2026, offering various benefits to participating merchants while increasing commission rates for non-participants [8] Group 3 - AliExpress requires Spanish sellers to complete the EU VAT registration by March 31, 2026, or risk losing sales permissions [9] - JD.com will launch its European retail platform Joybuy in March 2026, providing support for UK brands in the Chinese market [10] - Shopee Singapore will tighten its late shipment rate assessment, lowering the penalty threshold from 10% to 5% starting March 10, 2026 [11] Group 4 - Ozon will adjust its logistics and sales fee structure starting April 6, 2026, simplifying pricing and optimizing regional delivery efficiency [12] - Walmart introduced a "post-purchase review" program for third-party sellers, allowing them to incentivize buyers to leave product reviews [13] - eBay will implement a new refund voucher system for US sellers starting in 2026, providing formal tax documents for refunds [14] Group 5 - Shopee Brazil will adjust service fees and open free shipping services to all sellers starting March 1, 2026, while also introducing buyer incentives [14] - SpeedPAK announced its logistics arrangements for the 2026 Spring Festival, detailing service suspensions and resumption dates [15] - TikTok Shop in the US launched a "picture-text trailer" feature in February, allowing merchants to create sales content directly from product images [16] Group 6 - Amazon will introduce a "high return rate product" label on certain product pages starting February 16, 2026, to enhance transparency regarding return rates [17] - eBay launched a "Time Away" vacation setting tool for sellers to manage their store during the Spring Festival, allowing for pre-set vacation periods and sales options [19]

Core Viewpoint - The notion that "not going overseas means being out of the game" is a fallacy, and blindly expanding internationally can be more dangerous [1] Group 1: Strategic Insights - True champions understand the strategy of "winning before fighting," summarized in the formula: Time and Space Selection × Deep Localization = Overseas Champions [2][9] - The success of companies like J&T Express is attributed to their ability to navigate crises and achieve critical breakthroughs, demonstrating the importance of strategic planning in international expansion [6][15] Group 2: Market Dynamics - The recent partnership between J&T Express and SF Express represents a significant alliance between the largest express companies in China and emerging markets, with a combined market value of $40 billion [5] - J&T Express has become the largest express company in Southeast Asia, holding a 33% market share and processing 27 million packages daily, indicating its strong market position [20] Group 3: Expansion Phases - J&T Express's first breakthrough was establishing a foothold in Southeast Asia, particularly Indonesia, which has the fastest e-commerce penetration growth outside of China and the U.S. [19] - The second breakthrough involved returning to China to leverage the changing market dynamics, where the share of major players was declining, allowing new entrants to gain a foothold [23][25] - The third breakthrough was global expansion into Latin America, the Middle East, and Africa, capitalizing on the global growth of Chinese e-commerce platforms [27] Group 4: Localization Importance - Deep localization is crucial for success in international markets, requiring teams to be physically present in the target country to understand the market effectively [8][30] - Companies must adopt a startup mentality when entering new markets, ensuring that local teams are empowered and not managed remotely [30] Group 5: Recommendations for Companies - Companies should assess whether they should go overseas, as not all are suited for international expansion; the idea that "not going overseas means being out of the game" is misleading [32] - It is advisable for companies to align with major trends and platforms when expanding internationally, as J&T Express did by following the global e-commerce trend [33] - Careful consideration is needed when choosing the first market for expansion, whether it be developed markets or emerging ones [34]

Core Insights - Indonesia represents a significant market opportunity, accounting for approximately 40% of Southeast Asia's market share, making it a strategic target for companies looking to expand in the region [4][14][19] Market Dynamics - Japanese brands dominated the Indonesian automotive market a decade ago with a 90% market share, which has now decreased to around 70% due to the rise of Chinese electric vehicles [1] - Indonesia is the largest single market in Southeast Asia, with a GDP and e-commerce scale representing about 40% and 50% of the region, respectively [4][14] - The internet penetration rate in Indonesia exceeds 70%, with a young population driving the digital economy [4][13] Investment Trends - Chinese direct investment in Indonesia is projected to reach $4.59 billion in 2024, marking a 46.5% year-on-year increase, positioning China as one of the top foreign investors in the country [7] - Companies like WOOK are successfully expanding from Indonesia to other Southeast Asian markets, indicating a trend of regional growth [8] Talent and Language - The demand for Chinese-speaking professionals in Indonesia has surged, with salaries for bilingual positions reaching up to 10,000 RMB per month [6][7] - The increasing number of Chinese companies in Indonesia has created a need for local talent who can bridge communication gaps [7] E-commerce Growth - TikTok has become the leading e-commerce platform in Indonesia, with its gross merchandise volume (GMV) surpassing $6 billion in the first half of the year, reflecting a growth of over 100% year-on-year [13] - The e-commerce market in Indonesia is expected to grow by over 14% by 2025, reaching approximately $71 billion [14] Strategic Insights - Companies that establish a foothold in Indonesia can leverage their success to expand into other Southeast Asian markets more easily [14][19] - The logistics and supply chain challenges in Indonesia can be navigated by focusing on key islands where the majority of the population resides [20] Consumer Behavior - There is a growing acceptance of new brands and business models in Indonesia, driven by the rapid development of e-commerce and social media [18] - The local market is witnessing a shift towards higher-quality products, providing opportunities for Chinese brands to compete effectively [18]

Core Viewpoint - Jitu's expansion into the U.S. market is fraught with challenges, despite its strong position in Southeast Asia and plans to replicate its low-cost model against existing competitors [2][3][5][25]. Group 1: Jitu's Market Position and Strategy - Jitu has established a significant presence in Southeast Asia, with a package volume expected to exceed 30 billion by 2025, showing a year-on-year growth of 67.8% [5]. - The company achieved a net profit of approximately $8.89 million in the first half of 2025, a staggering increase of 186.6% year-on-year [5]. - Jitu's market share in Southeast Asia has reached 38%, positioning it as the leader in the region, while competitors like Shopee and Lazada have lower market shares [5][6]. Group 2: Challenges in the U.S. Market - The U.S. last-mile delivery market is dominated by major players like USPS, FedEx, and UPS, which collectively hold over 85% of the market share [18]. - New entrants such as GOFO and UniUni have intensified competition, with GOFO achieving daily order volumes of approximately 150,000 to 200,000 [19]. - Jitu's previous light-asset model may not be suitable for the U.S. market, where higher upfront investments and a more complex operational model are required [20][22]. Group 3: Growth Potential in Other Markets - Jitu is experiencing rapid growth in Latin America, with a year-on-year package volume increase of 43.6% and achieving profitability in the region for the first time [12][16]. - The company is leveraging its established infrastructure in Southeast Asia to replicate its success in Latin America, where the market dynamics are similar [13]. - In the Middle East, Jitu has maintained a stable operational base, achieving a delivery success rate of approximately 85% [16].

Core Insights - The 2026 China (Guangzhou) Cross-Border E-Commerce Fair, known as Guangzhou Cross-Border Fair, is set to take place from June 16-18, 2026, at the China Import and Export Fair Complex, aiming to showcase quality Chinese products globally [1][8] - The fair has seen a significant increase in scale, with exhibition space expanding to 50,000 square meters and over 1,500 brands expected to participate, attracting around 60,000 professional visitors [1][6] Group 1: Event Overview - The Guangzhou Cross-Border Fair is recognized as a benchmark exhibition in the cross-border e-commerce industry, supported by various provincial and municipal commerce departments [3] - The event will feature three core exhibition areas: supply chain, comprehensive trial zone, and platform and service providers, highlighting the latest products and industry trends [3][6] - The fair will also host the 4th China (Guangdong)-RCEP Member Countries Cross-Border E-Commerce Exchange Event, with participation from major platforms like Amazon and SHEIN [3][4] Group 2: Special Features - New thematic zones will be introduced, including cross-border e-commerce AI, outbound social media, and compliance for overseas expansion, aimed at enhancing industry development [3][6] - The AI zone will demonstrate applications in marketing and website building, while the compliance zone will provide insights into export policies and regulations [3] - The outbound social media zone will assist sellers in understanding overseas social platform operations to reach international audiences [3] Group 3: Historical Context - The Guangzhou Cross-Border Fair was established in 2021 under the guidance of the Guangdong Provincial Department of Commerce and the Guangzhou Municipal Government, with four successful editions held [6] - The 2025 fair featured over 1,000 enterprises from 22 countries, with participation from leading platforms such as Amazon, SHEIN, and eBay, making it a significant global cross-border e-commerce event [6]