London, UK & New York, USA, Feb. 03, 2026 (GLOBE NEWSWIRE) --  HiBob, the company behind Bob, the people management platform transforming how organizations work and helping businesses adapt to the age of AI, today announced it has been named Best Collaborator Partner of the Year – Tech Alliances in the Zendesk 2026 Partner of the Year Awards. HiBob’s integration with Zendesk enables organisations to better connect people operations with service delivery, helping teams work more efficiently while maintaining ...

Less than an hour until we go live.Join @brycent_ and @OliverMaroney on our stream as we chat with @garyvee on all things VeeFriends, VaynerMedia, AI, and more.Streaming at 8:45am PT / 11:45am ET.Hope to see you there! https://t.co/obmnmjoJOF ...

Core Insights - The modern production demands driven by social media platforms like TikTok are prompting organizations to reconsider their approach to third-party marketing services partnerships, moving away from an all-or-nothing strategy [1] Group 1: PepsiCo's Marketing Strategy - PepsiCo has expanded its long-term partnership with VaynerMedia by integrating the agency more closely with its internal teams to enhance agility and cultural relevance for its beverage brands [2] - The relationship between PepsiCo and VaynerMedia is characterized as "co-sourcing," which emphasizes shared business KPIs and streamlined processes to improve speed and efficiency [2][3] - PepsiCo acknowledges the challenges of navigating social media marketing, recognizing its importance for engaging consumers and driving sales [3] Group 2: Marketing Dynamics - The Chief Marketing Officer of PepsiCo Beverages U.S. highlighted the need for agility and creative flexibility in response to the fast-moving nature of social media marketing [4] - Success in modern marketing is increasingly influenced by platform algorithms, necessitating expertise in creating content that resonates with audiences [5] - VaynerMedia emphasizes that effective content will gain traction based on its merit rather than solely on media spending, suggesting a shift in how marketing effectiveness is evaluated [5][6]