中国移动 互联网AIGC赛道 丨流量报告 摘要： 研究意 义 20 25年前10个月，AIGC赛道进入规模化应用期，用户规模4.83亿，市场渗透率突破30%。 核心用户群体 AIGC应用的核心用户为35岁以下的青年白领，多分布于高线城市，具有较强的消费能力和对社交分享的需求。 细分赛道分析 2025年1-10月，AIGC赛道月独立设备数从3.18亿台增长至4.83亿台，渗透率从22.1%提升至33.2%，反映AIGC已从"尝鲜工具"转向大众级应用。AIGC 应细分赛道中，语言模型、智能工具等生产力场景将持续占据主流，APP独立设备数均超2亿。 语言模型 ：豆包APP在语言模型领域流量领先，腾讯元宝流量跃升显著。 智能伴聊 ：行业增长低迷，但星野APP用户规模实现正增长。 智能工具 ：行业规模稳定，用户流量生态与平台设备深度绑定。 图像处理 ：即梦AI在图像处理领域断层式第一。 增速排名 截至10月，即梦AI、腾讯元宝、豆包等APP在今年近10个月内用户增长速度领先。 移动端AIGC赛道整体流量趋势 2025年AIGC赛道进入规模化应用期，市场渗透率突破30% 移动端AIGC赛道用户画像 高线城市中具有较强消费 ...

Core Insights - The report indicates a slight growth in mobile internet traffic in Q3 2025, with user behavior shifting towards low-frequency deep usage. Monthly active devices reached 1.452 billion, a 0.83% increase from Q2 2025. Daily usage frequency decreased by 2.9% to 59.8 times, while usage duration increased by 2.3% to 282.9 minutes, indicating a deeper engagement from users [1][2][6]. User Changes - The proportion of unmarried users increased to 32.7%, up by 1.39% year-on-year, with growth driven by the unmarried demographic in mid-to-high tier cities. Users aged 35 and below accounted for 49.1% of the total, with a 4.2% increase in users from second-tier cities and above [2][8]. - User preferences vary significantly by age, with Gen Z (born after 2000) favoring gaming and entertainment, while the 25-30 age group shows a preference for parenting and childcare content [2][16]. Industry Changes - The food delivery sector saw a temporary surge in traffic due to intense competition among major players, but growth momentum has weakened post-surge. In contrast, the travel and transportation sector is experiencing steady growth, with a 15% year-on-year increase in usage duration [3][65]. - The artificial intelligence sector is witnessing rapid growth, with monthly active users reaching 470 million, and a year-on-year increase of 321% in language model users, reflecting strong market demand [3][37]. - The gaming service sector is facing overall decline, with intensified competition among existing players, although MOBA and shooting games are experiencing growth [4][76]. APP Changes - In September 2025, the top three apps with over 100 million monthly active users were Railway 12306, Doubao, and Quanmin K Ge, while the top three apps with over 50 million monthly active users included Tencent Yuanbao, Soda Music, and Zhuanzhuan [5][81][82].

Group 1 - The core viewpoint of the article highlights the significant stock price increase of WanKa YiLian (01762), which has risen over 90% year-to-date, with a current price of 1.44 HKD and a trading volume of 19.42 million HKD [1] - Alibaba has announced its comprehensive AI strategy, transitioning from the "big model era" to the "agent era," which aligns with WanKa YiLian's strategic partnership with Alibaba Cloud established in September 2025 [1] - WanKa YiLian is recognized as a leading mobile internet AI marketing technology company in China, focusing on programmatic advertising and service application agents, and is considered a "hidden champion" in the gaming distribution and mobile advertising sectors [1] Group 2 - The company plans to increase its overseas revenue contribution to approximately 30% over the next 3-4 years, positioning this as a core growth engine [1] - The partnership with Alibaba Cloud aims to create a globally leading AI marketing platform, indicating a strong focus on technological advancement [1] - The company views AI mobile technology as a significant opportunity for the next 5-10 years and is actively engaging in forward-looking technology reserves [1]

中国移动 互联网AIGC赛道 丨流量报告 摘要： 研究意 义 20 25年前10个月，AIGC赛道进入规模化应用期，用户规模4.83亿，市场渗透率突破30%。 核心用户群体 AIGC应用的核心用户为35岁以下的青年白领，多分布于高线城市，具有较强的消费能力和对社交分享的需求。 细分赛道分析 语言模型 ：豆包APP在语言模型领域流量领先，腾讯元宝流量跃升显著。 智能伴聊 ：行业增长低迷，但星野APP用户规模实现正增长。 智能工具 ：行业规模稳定，用户流量生态与平台设备深度绑定。 图像处理 ：即梦AI在图像处理领域断层式第一。 增速排名 截至10月，即梦AI、腾讯元宝、豆包等APP在今年近10个月内用户增长速度领先。 移动端AIGC赛道整体流量趋势 2025年AIGC赛道进入规模化应用期，市场渗透率突破30% 2025年1-10月，AIGC赛道月独立设备数从3.18亿台增长至4.83亿台，渗透率从22.1%提升至33.2%，反映AIGC已从"尝鲜工具"转向大众级应用。AIGC 应细分赛道中，语言模型、智能工具等生产力场景将持续占据主流，APP独立设备数均超2亿。 移动端AIGC赛道用户画像 高线城市中具有较强消费 ...

Core Insights - The AIGC sector in China has entered a phase of large-scale application, with a user base of 483 million and a market penetration rate exceeding 30% as of October 2025 [1][8]. User Demographics - The primary user group for AIGC applications consists of young white-collar workers under 35 years old, predominantly located in high-tier cities, characterized by strong purchasing power and a desire for social sharing [2][10][11]. Segment Analysis - **Language Models**: The Doubao APP leads in traffic within the language model segment, while Tencent Yuanbao has shown significant growth [3][13]. - **Intelligent Chat**: The industry is experiencing sluggish growth, but the Xingye APP has achieved positive user growth [4][22]. - **Intelligent Tools**: This segment remains stable, with user traffic closely tied to platform devices [5][17]. - **Image Processing**: Jimeng AI holds a dominant position in the image processing sector [6][20]. Growth Rankings - As of October, Jimeng AI, Tencent Yuanbao, and Doubao are among the top apps with leading user growth rates over the past ten months [7][27]. Overall Traffic Trends - The AIGC sector's monthly independent device count increased from 318 million to 483 million from January to October 2025, with penetration rising from 22.1% to 33.2%, indicating a shift from novelty to mainstream application [8]. User Characteristics - The user base is balanced in gender, with a significant presence of young individuals, particularly those under 35, making up nearly 50% of users, and white-collar workers accounting for 30% [11]. Segment-Specific Traffic Insights - **Language Models**: The top language model apps, including Doubao and Tencent Yuanbao, have monthly independent device counts exceeding 50 million, while smaller apps struggle to grow [13]. - **Intelligent Tools**: This segment has maintained a user base of over 20 million, with Huawei's tools leading the market [17]. - **Image Processing**: Jimeng AI dominates with over 95% market share in user metrics, while smaller apps may need to focus on niche markets [20]. - **Intelligent Chat**: The segment is facing a decline in user engagement, with only Xingye APP showing positive growth [22].

Core Insights - The AIGC sector in China has entered a phase of large-scale application, with a user base of 483 million and a market penetration rate exceeding 30% as of October 2025 [1][8]. User Demographics - The primary user group for AIGC applications consists of young white-collar workers under 35 years old, predominantly located in high-tier cities, characterized by strong purchasing power and a high demand for social sharing [2][10][11]. Segment Analysis - **Language Models**: The Doubao APP leads in traffic within the language model segment, while Tencent Yuanbao has shown significant growth [3][13]. - **Intelligent Chat**: The industry is experiencing sluggish growth, but the Xingye APP has achieved positive user growth [4][22]. - **Intelligent Tools**: This segment remains stable, with user traffic closely tied to platform devices [5][17]. - **Image Processing**: Jimeng AI holds a dominant position in the image processing sector [6][20]. Growth Rankings - As of October, Jimeng AI, Tencent Yuanbao, and Doubao are among the top apps with leading user growth rates over the past ten months [7][27]. Overall Traffic Trends - The AIGC sector's monthly independent device count increased from 318 million to 483 million from January to October 2025, with penetration rising from 22.1% to 33.2%, indicating a shift from novelty to mainstream application [8]. User Characteristics - The user base is balanced in gender, with significant representation from first-tier and new first-tier cities. Users under 35 account for nearly 50%, with white-collar workers making up 30% of the demographic [11]. Segment-Specific Traffic Insights - **Language Models**: The top language model apps, including Doubao and Tencent Yuanbao, have monthly independent device counts exceeding 50 million, while smaller apps struggle to grow [13]. - **Intelligent Tools**: The user base for intelligent tools has remained stable above 20 million, with Huawei's "Smart Search, Xiao Yi Suggestions, Smart Voice" leading the top three apps [17]. - **Image Processing**: Jimeng AI dominates the market with over 95% share in user metrics, while smaller apps may need to focus on niche verticals to survive [20]. - **Intelligent Chat**: The segment is facing a decline in user engagement, with only Xingye APP showing positive growth amidst a general decrease in user numbers [22].

Core Viewpoint - Cheer Holding, Inc. is implementing a share consolidation to increase its per share trading price and maintain its listing on Nasdaq due to previous non-compliance with listing requirements [4]. Group 1: Share Consolidation Details - The share consolidation will occur at a ratio of 1 post-split Class A ordinary share for every 50 pre-split ordinary shares, effective at 4:05 p.m. on December 22, 2025 [1]. - Post-consolidation, the number of issued and outstanding Class A ordinary shares will decrease from approximately 234,309,902 to about 4,686,199 [3]. - Outstanding warrants and other equity rights will be proportionately adjusted, and no fractional shares will be issued; any fractions will be rounded up to the next whole number [3]. Group 2: Nasdaq Listing Compliance - The share consolidation aims to help the company regain compliance with Nasdaq's continued listing requirements after receiving a notification of potential delisting due to stock prices closing at $0.10 or below for ten consecutive trading days [4]. - The company has scheduled a hearing for January 13, 2026, to appeal the delisting determination [4]. Group 3: Company Overview - Cheer Holding, Inc. is a leading provider of next-generation mobile internet infrastructure and platform services in China, focusing on building a digital ecosystem that integrates various technologies [6]. - The company's portfolio includes diverse products and services such as CHEERS Telepathy, CHEERS Video, and AI-animated short drama series, which blend online and offline elements [7]. - The company is committed to utilizing innovative technologies to drive long-term sustainable growth, with "CHEERS+" at the core of its digital ecosystem [8].

Core Insights - The report indicates a slight growth in mobile internet traffic in Q3 2025, with user behavior shifting towards low-frequency deep usage. Monthly active devices reached 1.452 billion, a 0.83% increase from Q2 2025, while daily usage frequency decreased by 2.9% to 59.8 times, and usage duration increased by 2.3% to 282.9 minutes, reflecting deeper user engagement [1][2][6]. User Changes - The proportion of unmarried users increased to 32.7%, up 1.39% year-on-year, with growth driven by the unmarried demographic in mid-to-high tier cities [2][8]. - User preferences vary significantly by age, with younger users (post-2000) favoring gaming and entertainment, while those aged 25-30 lean towards parenting and family content [2][16]. Industry Changes - The food delivery sector saw a temporary surge in traffic due to intense competition, but growth momentum has weakened post-surge, with a decline in user engagement noted in August and September [3][62]. - The travel and transportation sector is experiencing steady growth, with a 15% year-on-year increase in usage duration, and monthly active users reaching 1.13 billion [3][66]. - Artificial intelligence applications are rapidly expanding, with monthly active users reaching 470 million and a year-on-year growth of 321% in user numbers [3][37]. - The gaming services sector is facing overall decline, with intensified competition among existing players [4][77]. APP Changes - The top three apps with over 100 million monthly active users in September 2025 were Railway 12306, Doubao, and Quanmin K Ge, while the top three apps with over 50 million monthly active users were Tencent Yuanbao, Soda Music, and Zhuanzhuan [5][82][83].

Core Viewpoint - Cheer Holding, Inc. has announced a definitive agreement for the purchase and sale of 187,500,000 Class A ordinary shares at a price of $0.08 per share, aiming to raise approximately $15 million in gross proceeds [1][2]. Group 1: Offering Details - The registered direct offering is expected to close on or about November 6, 2025, pending customary closing conditions [2]. - The offering is made under a shelf registration statement previously filed and declared effective by the U.S. Securities and Exchange Commission on September 12, 2024 [3]. Group 2: Company Overview - Cheer Holding, Inc. is a leading provider of next-generation mobile internet infrastructure and platform services in China, focusing on creating a digital ecosystem that integrates various technologies [5]. - The company is developing a 5G+VR+AR+AI shared universe space, leveraging advanced technologies such as blockchain and cloud computing [5]. - Cheer Holding's product portfolio includes a variety of services like CHEERS Telepathy, CHEERS Video, and AI-animated short dramas, which blend online and offline experiences [6]. Group 3: Strategic Focus - The company emphasizes "CHEERS+" as the core of its digital ecosystem, aiming for long-term sustainable and scalable growth through innovative applications and technologies [7].

Core Viewpoint - Cheer Holding, Inc. has received two non-binding proposals for the acquisition of its Class A ordinary shares, with offers of US$0.56 and US$0.52 per share from different investment entities [1][2]. Group 1: Proposals Overview - The first proposal is from Zhongsheng Dingxin Investment Fund Management, offering US$0.56 in cash per Class A Share [1]. - The second proposal comes from Excel Ally Ventures Limited, proposing US$0.52 in cash per Class A Share [1]. - Both proposals are non-binding and the Board has not made any decisions regarding them [3]. Group 2: Board Actions - The Board will establish a Special Committee composed of independent directors to evaluate the proposals and explore other strategic alternatives [2]. - The Special Committee will have the authority to hire advisors, including independent financial and legal counsel, to assist in the evaluation process [2]. Group 3: Company Background - Cheer Holding is a leading provider of advanced mobile internet infrastructure and platform services in China, focusing on creating a digital ecosystem that integrates various technologies [6]. - The company is developing a 5G+VR+AR+AI shared universe space, leveraging cutting-edge technologies such as blockchain and cloud computing [6]. - Cheer Holding's product portfolio includes a variety of services that blend online and offline experiences, enhancing its competitive edge in the market [7][8].