转自：新华财经 新华财经上海2月26日电（李一帆）作为内容消费的黄金窗口期，春节档历来是影视行业的"必争之地"。不同场景适配不同人群，电影提供线下社交的仪式 感，长剧集满足居家的观看需求，而微短剧则填补了碎片时间。 从2023年起，随着红果、快手等平台在春节档集中发力，凭借时长短、节奏快的特点，微短剧迅速占据了居家与碎片消费的重要位置。伴随2026年春节长达 九天的假期，市场竞争加剧，红果、快手、腾讯、爱奇艺、芒果TV等主要平台纷纷加码布局。微短剧的春节档，迎来一轮从内容制作、题材创新到运营玩 法的全面焕新。 反观微短剧市场，却开启了一个充满活力的春节档。自2024年短剧《我在八零年代当后妈》走红后，行业便将春节假期锁定为发力关键期。到2025年，国家 广电总局发布"微短剧陪你过大年"推荐片单，进一步提升春节档对于微短剧的重要性。 进入2026年，这一趋势更加明显。据新华财经不完全统计，春节假期期间，红果、快手、腾讯等平台共计上线千余部短剧，其中《穿书富家妯娌，我和闺蜜 齐上阵3》（以下简称《穿书富家妯娌3》）《十八岁太奶奶驾到，重整家族荣耀4》（以下简称《太奶奶4》）《昼以继夜》《糟糕，和闺蜜一起穿书后把反 ...

长时间以来，中国影视行业的IP价值挖掘大多停留在线上播放和版权交易层面，而爱奇艺乐园的出现，让IP从"屏 幕里的内容"变成了"可感可触的体验"。这种体验不仅能让IP与用户建立更强的情感连接，同时也为影视行业提供 了新的商业思路——将IP价值延伸至线下体验和衍生品消费，让影视IP的全生命周期价值被充分激活。爱奇艺创 始人、首席执行官龚宇表示，依托丰富的IP资源储备和积累多年的全感剧场等线下体验开发经验，爱奇艺希望借 助虚拟现实和人工智能技术，赋能影视IP，打造出能迅速响应观众审美变化、快速迭代、线上线下互动的新型乐 园。 目前，落子开封、北京的另两座爱奇艺乐园正在加紧建设中，后续将为游客带来"IP+在地文化"的文旅新体验，为 讲好地域故事以及中国故事注入新动力。 财经频道更多独家策划、专家专栏，免费查阅>> 位于扬州的爱奇艺乐园迎来开园后的首个新春假期。该乐园以"国创IP+前沿科技"为核心特色，结合《唐朝诡事 录》《莲花楼》《狂飙》等IP打造沉浸式娱乐项目，成为扬州文旅的新亮点。据《扬州日报》报道，爱奇艺乐园 在春节期间累计接待游客1.2万人次，线上相关话题总热度突破4000万。 作为乐园的核心亮点，《莲花楼》 ...

院线电影热映掀起前作线上"补片"潮，爱奇艺电影频道日均观看时长环比节前增长44%。 相较往年，马年春节观众们不再只是"看"内容，更是沉浸式走入平台打造的"IP宇宙"，与AI"纸片人"聊 天、线下逛爱奇艺乐园、买IP周边。数据显示，春节期间，利用AI技术可与虚拟角色互动的爱奇艺桃豆 世界用户互动人次超300万，访问人数同比增长8%；自2月8日正式营业以来，聚集《唐朝诡事录》《莲 花楼》《狂飙》等多个沉浸式娱乐项目的扬州爱奇艺乐园在春节迎来开门红，客流量与总收入较节前实 现显著增长，园内《种地吧》《莲花楼》《书卷一梦》等IP限定周边更是"圈粉"无数。 经典IP，用户"刷了又刷" 数据显示，春节期间，年代剧依然受到用户青睐。聚焦时代变迁的《岁月有情时》大年初四上线后，在 爱奇艺的热度值稳居站内前三。《太平年》《生命树》等品质大剧热度值与观看时长双双进入剧集频道 TOP5。四大名著在这个春节陪着几代人又过了一个热闹年，数据显示，《西游记》日均观看时长冲进 剧集频道TOP7，环比节前增长36%；《三国演义》日均观看时长环比增长12%。 爱奇艺"荣誉殿堂"内的好剧在这个春节档，也是被用户一看再看：《狂飙》《我是刑警》《莲 ...

今年春节，你在爱奇艺怎样"马住快乐"？ 阖家团圆时刻，爱奇艺好内容从不缺席。爱奇艺数据研究中心数据显示，2026年春节假期前七天（以下简称春节假期），爱奇艺全端用户观看时长持续增 长，其中大屏端用户日均观看时长环比节前增长13%。春节档合家欢大剧《岁月有情时》上线后站内热度值最高破8000，进入"佳片殿堂"，《成何体统》日 均观看时长与热度值双双登顶春节期间剧集频道榜首。爱奇艺出品喜综让用户欢笑开年，《宇宙闪烁请注意》《今夜喜友秀》热播带动爱奇艺综艺频道日均 观看时长环比节前飙升256%。院线电影热映掀起前作线上"补片"潮，爱奇艺电影频道日均观看时长环比节前增长44%。 相较往年，马年春节观众们不再只是"看"内容，更是沉浸式走入爱奇艺打造的"IP宇宙"，与AI纸片人聊天、线下逛爱奇艺乐园、买IP周边。数据显示，春节 期间，利用AI技术可与虚拟角色互动的爱奇艺桃豆世界用户互动人次超300万，访问人数同比增长8%；自2月8日正式营业以来，聚集《唐朝诡事录》《莲花 楼》《狂飙》等多个沉浸娱乐项目的扬州爱奇艺乐园在春节迎来开门红，客流量与总收入较节前实现显著增长，园内《种地吧》《莲花楼》《书卷一梦》等 IP限定周边圈 ...

Key TakeawaysAlcoa (AA) has been fined A$55 million by the Australian government for failing to adequately remediate historic land clearing.The NZD/USD pair plummeted toward the 0.6000 psychological level after RBNZ Governor Anna Breman downplayed the likelihood of near-term interest rate hikes.YouTube, owned by Alphabet (GOOGL), resolved a massive technical outage that affected over 300,000 users globally.The Reserve Bank of New Zealand (RBNZ) maintained its Official Cash Rate at 2.25%, defying hawkish mar ...

Core Viewpoint - iQIYI is set to enhance the viewing experience during the Spring Festival by offering a diverse selection of films, catering to various audience preferences and ensuring continuous entertainment throughout the holiday period [10][11]. Group 1: Film Offerings - iQIYI will release a new film daily from the first to the seventh day of the Lunar New Year, featuring popular titles such as "Get Busy" and "You Can Do It!" [11][18] - The "New Year Celebration Screening Hall" will showcase multiple themed film lists to help viewers choose their movies easily [11][33]. - The platform will also feature a collection of over 10,000 films, including both popular and classic titles, to provide a comprehensive viewing experience [10][33]. Group 2: Thematic Screening Halls - The "Family Fun Hall" will include films like "Fake Dad" and "Hot Pot Artist," combining humor and warmth suitable for all ages [4][35]. - The "Warm Heart Companion Hall" will present films such as "Life Events" and "Soul Journey," focusing on emotional storytelling to enhance the festive spirit [6][35]. - The "Time Collection Hall" will allow viewers to revisit classic films like "Detective Chinatown" and "If You Are the One," celebrating memorable cinematic moments [8][36]. Group 3: Upcoming Releases - Notable upcoming films include "Northeast Police Story 3," which has received a high rating of 7.9 on Douban, showcasing the successful transition of online films to the big screen [20]. - "Over Family" will explore themes of warmth and family dynamics, while "Point to Stop" will deliver comedic entertainment [22][25]. - The action film "I Am Undercover" will depict a thrilling narrative of undercover police work, further diversifying the holiday film lineup [30].

Group 1 - The core viewpoint of the article is that the rise of "manhua dramas" (漫剧) is significantly impacting the content consumption landscape, with projections indicating a substantial increase in their market presence by 2025 [1][3][24] - By December 2025, "manhua dramas" are expected to rank among the top three short drama apps in terms of monthly active users, following "Hongguo Short Drama" and "Hema Theater" [1] - The overall market for "manhua dramas" is projected to exceed 70 billion views in 2025, with a total of 46,931 new titles launched throughout the year, showing a clear growth trend in the latter half of the year [1] Group 2 - "Manhua dramas" are positioned as a new content form that bridges short content and animation, leading to discussions contrasting them with long-form animated videos [3][16] - Despite the high volume of views for "manhua dramas," individual titles have not yet achieved the status of "super hits," with the highest view count for a single title in 2025 reaching only 1 billion [12][16] - The narrative structure of "manhua dramas" is simpler and more focused on immediate emotional feedback, contrasting with the complex storytelling and character development found in long-form animated content [15][16] Group 3 - The competitive landscape shows that while "manhua dramas" have a large volume of content, they do not directly compete with long-form animated content in terms of depth and user engagement [14][15] - Major platforms are responding to the rise of "manhua dramas" by diversifying their content strategies, including Tencent launching a dedicated app for "manhua dramas" and other platforms like Youku and Bilibili adapting their approaches [18][21][22] - The increasing frequency of "manhua dramas" may affect user attention spans and willingness to engage with longer content, posing a challenge for traditional long-form animated platforms [17][22]

Group 1 - The online video industry is experiencing new development trends, indicating a shift in consumer preferences and content consumption patterns [5][6] - Four major segments: long dramas, short dramas, variety shows, and movies, are highlighted for their annual content trends and noteworthy highlights [5][6] - Innovative content marketing strategies are being employed by typical drama and variety shows to enhance audience engagement and reach [5][6]

Core Insights - The article highlights the impact of the "Shanghai Measures to Support Quality Internet Content Creation" (referred to as "Hu Jiu Tiao") which was officially released in July last year, positioning Shanghai as a hub for viral content and providing a platform for creators to showcase their talents [1] Group 1: Event Overview - The Bilibili 2025 Top 100 UP Master Ceremony took place on January 18, gathering diverse internet content creators to celebrate achievements in categories such as Best Work, Original Column, and Best Newcomer [1] - The Top 100 UP Master award aims to encourage original content, serving as a barometer for deep content in the video industry, with evaluation criteria including professionalism, influence, and innovation [3] Group 2: Content Creation Statistics - The Top 100 UP Masters collectively created over 49,000 videos, with a total duration exceeding 990,000 minutes [3] - "Yushuo Sports Xu Jingyu" led in the number of videos created with 6,334, while "Yishu" topped the annual update duration with 18,000 minutes, approximately 300 hours [3] Group 3: UP Master Diversity - Over 60% of the Top 100 UP Masters have been creating content for more than five years, with 18 individuals having over ten years of experience; the longest-serving UP Masters have been active for 15 years [4] - There are 27 first-time awardees among the Top 100, and 12 UP Masters with less than three years of experience, including "Lan Piaopiao Fly" from the gaming sector and "Qingjie Youmei You Wuli" from the knowledge sector, both with only one year of experience [4] - Several UP Masters returned to the Top 100 after several years, such as "Yuge Daochu Pao" and "Laoshi Hao Wo Jiao He Tongxue," who won awards for innovative content [4]

Core Viewpoint - The drama "Autumn Snow Over Winter" focuses on the struggles of urban individuals facing workplace and life challenges, emphasizing mutual support and healing among ordinary people, while conveying positive values [1][3]. Group 1: Story and Themes - The plot revolves around a middle-aged man, Jiang Jiaqi, facing a marriage crisis and workplace pressure, and a young woman, Zhou Yuran, who comes from a poor background, as they meet in the city and find solace in each other through their intertwined lives [3]. - The narrative is set against the backdrop of Chongqing, incorporating elements of the city's history and culture, particularly the "Three-line Construction" movement, which adds depth to the characters' backgrounds [3]. Group 2: Production and Creative Team - The production team is composed of experienced professionals, including director Han Tian, known for his nuanced portrayal of character emotions, and writer Yu Xiaoqian, recognized for solid character development and deep social insights [4]. - The series is filmed entirely on location in Chongqing, showcasing the city's unique "8D terrain" and local symbols such as the Yangtze River light rail and street hotpot, enhancing the visual identity of the show [3][4]. Group 3: Industry Context - Youku has been focusing on realistic themes in recent years, with previous works like "In the Name of Law" marking a trend in domestic productions addressing social issues and current sentiments [4]. - Upcoming projects from Dunqi Studio include titles like "Grain Rain," "Prosecution," "Criminal Court," and "Doctor's Honor," which will continue to explore pressing social topics and emotional narratives [4].