Financial Data and Key Metrics - Global smartphone market declined by 12% YoY in 2022 to below 1.2 billion units, a record low in the past nine years [4] - Mainland China's smartphone market dropped by 14% YoY in 2022 to below 300 million units, a record low in the last decade [4] - Xiaomi's R&D expenses reached RMB16 billion in 2022, with a CAGR of 38% from 2017 to 2022, and are expected to exceed RMB20 billion in 2023 [6] - Xiaomi's total revenue in 2022 was RMB280 billion, with an adjusted net profit of RMB8.5 billion, including RMB3.1 billion in expenses related to smart EV and other new initiatives [43] - Xiaomi's global smartphone shipments in 2022 were 150 million units, maintaining the number three position globally for the second consecutive year [52] Business Segment Performance - Smartphone revenue in 2022 was RMB167.2 billion, accounting for 60% of total revenue [20] - IoT and lifestyle products revenue in 2022 was RMB79.8 billion, accounting for 28% of total revenue, with 590 million connected IoT devices on the AIoT platform, up 36% YoY [22] - Internet services revenue in 2022 was RMB28.3 billion, accounting for 10% of total revenue, with overseas internet services revenue reaching RMB6.8 billion, up 35% YoY [23][24] - Xiaomi's global smartphone ASP hit a record high of RMB1,111 in 2022 [21] Market Performance - Xiaomi maintained a 13% global market share in smartphones in 2022, ranking third globally [14] - In Europe, Xiaomi maintained a 21% market share in 2022, ranking first in Spain with a 33% market share, second in Italy, and third in France and Germany [14] - In Mainland China, Xiaomi ranked first in the RMB3,000 to RMB4,000 price segment in Q4 2022 and first in the RMB4,000 to RMB5,000 price segment among Android smartphones in January 2023, with a 27% market share [13] Company Strategy and Industry Competition - Xiaomi's premiumization strategy has made significant progress, with brand loyalty exceeding 50% one month after product launch in 2022, ranking first among Android smartphone brands [12][13] - The company plans to invest over RMB100 billion in R&D from 2022 to 2026, focusing on hardware and software integration and premium smartphone development [6][7] - Xiaomi is focusing on prudent operations and localization strategies in key overseas markets, aiming to build a secure and efficient global operating platform [7] Management Commentary on Operating Environment and Future Outlook - The global smartphone industry faced challenges in 2022, including macroeconomic headwinds, rising inflation, foreign exchange fluctuations, and geopolitical tensions, leading to weakened consumer demand and excess inventory [11] - Xiaomi is cautiously optimistic about the market in 2023, expecting potential exchange rate stabilization and normalized inventory levels [19] - The company is undertaking a dual emphasis on scale and profitability, focusing on internal operating efficiency and risk management [50] Other Important Information - Xiaomi's overall gross profit margin in 2022 was 17%, above the previous five-year average of 15.2%, with smartphone gross margin at 9% and IoT and lifestyle products gross margin reaching a new annual high of 14.4% [25][26] - The company's total inventory in Q4 2022 was RMB50.4 billion, down 3.7% YoY and 4.8% QoQ [28] - Xiaomi repurchased 235 million shares in 2022, totaling HKD 2.8 billion, and continues to advance its ESG efforts, including carbon footprint management [60][61] Q&A Session Summary Question: Current inventory levels in overseas markets - Xiaomi's inventory in Q4 2022 was RMB50.4 billion, down 15% from the beginning of the year, with costs in Q4 at RMB28.4 billion, down from RMB31 billion in the middle of the year [33][34] Question: Impact of cost reduction and efficiency improvement on ASP - Xiaomi's ASP is expected to improve due to the premiumization strategy, with the Xiaomi 13 series performing well and contributing to higher ASP [37][69][70] Question: Outlook for internet business and gaming revenue in 2023 - Xiaomi expects growth in internet services, particularly in gaming, as the market shows signs of recovery and more users engage with gaming platforms [71][94] Question: Gross profit margin for smartphones in 2023 - Xiaomi expects smartphone gross margin to improve in 2023, with contributions from premiumization, cost-cutting, and potential exchange rate stabilization [75][97] Question: Plans for offline shops and integration with premiumization strategy - Xiaomi is focusing on integrating offline shops and improving efficiency, with premium products like the Xiaomi 13 series contributing significantly to GMV [76][78][98] Question: Impact of ChatGPT on Xiaomi's AIoT business - Xiaomi is closely following developments in AI, including ChatGPT, and has a team of 1,200 people working on AI technologies, with plans to integrate advanced capabilities into its products [116] Question: Risk exposure to recent financial market volatility - Xiaomi has no deposits with affected banks and works primarily with Tier 1 banks, maintaining a robust and stable capital management strategy [82][118]
XIAOMI(XIACY) - 2022 Q4 - Earnings Call Transcript