Financial Data and Key Metrics Changes - In 2021, the company achieved a revenue increase of 9%, marking the highest annual growth rate since going public, despite a 4% decline in real estate channel revenue [16][77] - Adjusted EBITDA rose by 11% to 300million,withfreecashflowexceeding150 million [16][81] - The fourth quarter of 2021 saw a revenue increase of 5% to 340million,drivenbyhigherpricingandashifttohigher−pricedproducts[50][92]BusinessLineDataandKeyMetricsChanges−Revenuefromthehomeserviceplanchannelsincreasedby923 million, while Streem generated 10millioninrevenuefortheyear[80]−Therealestatechannelexperienceda4500 billion home services industry [47] - Expectations for 2022 include revenue growth of approximately 6% to 8%, with a focus on dynamic pricing to mitigate inflationary costs [93][97] Other Important Information - The company repurchased over 100millioninsharesaspartofitsstrategytoreturnvaluetoshareholders[17]−Full−year2021grossprofitincreasedby10784 million, with a gross profit margin of 49% [81] - The company is targeting a mid-single-digit price increase in 2022 to address rising costs [68] Q&A Session Summary Question: Strategic priorities for capital allocation - Management emphasized the focus on growing demand in the core home service plan business and advancing technology platforms to enhance customer experience [105][106] Question: Impact of inflation on costs - Management discussed the significant rise in contractor costs and the impact of the Omicron variant on service requests, indicating a need for ongoing adjustments [109][110] Question: Scaling ProConnect and marketing learnings - The company plans to deepen service offerings in existing markets for ProConnect while leveraging marketing efficiencies across its channels [122][123]