妙可蓝多20241031

Summary of the Conference Call for Miaokelan's Q3 2024 Performance Company Overview - The conference call is regarding Miaokelan's Q3 2024 performance, led by Vice President Hu Zongting, responsible for investor relations and strategic development [1] Key Financial Performance - The company achieved nearly 3.6 billion in revenue for Q3 2024, with a net profit attributable to shareholders exceeding 85 million, representing a significant year-on-year increase of 571.67% [1] - The net cash flow from operating activities improved to over 480 million, marking a year-on-year increase of 429.88% [1] Cheese Business Strategy - Miaokelan continues to focus on its cheese business, which has shown improvement in Q3, building on the momentum from the first half of the year [2] - The company is expanding its product matrix, particularly in children's nutrition and cheese snacks, with new products launched such as Ningzhengcao cheese and hand-pulled fish cheese sticks [2][3] Product Innovations - New product offerings include jasmine green plum flavored fermented sticks and fresh mozzarella cheese balls, which have received positive feedback from mid-tier customers [3] - The company has also introduced NAS cheese slices and various cheese products for the B-end restaurant sector, maintaining its position as a professional dairy service provider [3] Brand Development and Marketing - In May, the company initiated a brand upgrade from children's cheese to a comprehensive cheese brand, leveraging celebrity endorsements and collaborations with major brands like KFC [3][4] - Miaokelan has engaged in various marketing activities, including participation in the Golden Mountain Beer Festival and collaborations with cinema and art exhibitions to enhance brand visibility [4] Distribution and Channel Expansion - As of Q3, Miaokelan has established a nationwide distribution network with 7,648 distributors, including those for its milk cheese products [5] Awards and Recognition - The company received several awards in Q3, including recognition for its new snow fish cheese sticks as a top gift choice in Shanghai for 2024 [5] ESG Initiatives - Miaokelan is actively involved in ESG efforts, including research on cheese-related health issues published in international journals and initiatives for sustainable plastic recycling [5][6] - The company also organized a children's charity program to promote cheese culture and education [6] Conclusion - The conference concluded with an invitation for investors to refer to the detailed Q3 report and engage with the company for further discussions [6]