COMEFLY OUTDOOR CO.(603908)2024-11-06 09:25Group 1: Company Overview - Mobi Garden, established in 2003, is a leading outdoor brand in China, focusing on camping and hiking equipment [1] - The company operates two main business pillars: proprietary brand development and OEM/ODM manufacturing services [1][2] - The brand emphasizes a "people-oriented" development philosophy, aiming to provide high-quality outdoor gear for diverse outdoor scenarios [2] Group 2: Product Offerings - Mobi Garden's product line has undergone a comprehensive upgrade this year, introducing a series of hiking products centered around the "Cold Mountain" theme [2][3] - The product matrix covers three core categories: sleep systems, carrying systems, and apparel systems [3] - The company collaborates with leading material brands to create comprehensive outdoor solutions for consumers [3] Group 3: Market Strategy - Mobi Garden has established strong partnerships with major e-commerce platforms such as Tmall, JD.com, and Douyin, while also exploring new media and video live-streaming to enhance brand visibility [3] - The company aims to improve overall brand strength and customer loyalty through innovative product designs and targeted content [3] Group 4: Governance and Management - The company has established a robust governance structure and effective internal control systems in compliance with legal regulations [2] - A core management team with extensive industry experience has been formed to oversee product, brand, channel, and operational aspects [2]