Workflow
晨光股份(603899) - 晨光股份2024年11月投资者关系活动记录表
603899M&G(603899)2024-11-13 10:18

Group 1: Financial Performance and Challenges - Despite stable revenue and net profit in recent years, gross margin and cash flow as a percentage of revenue have been declining, leading to investor concerns about future growth and a prolonged low stock price [1] - The company is implementing lean management to enhance efficiency and reduce costs, extending the MBS management system from production to business management [1] - The overall change in gross margin is primarily due to structural impacts, with lower margins from the KOLIPU direct sales business affecting the overall gross margin as its revenue grows [1] Group 2: Strategic Initiatives and Innovations - The company is focusing on technological and product innovation, adjusting its structure, expanding product categories, and enhancing market share through digital transformation and all-channel strategies [1] - In response to the national push for "new quality productivity" and digital transformation, the company emphasizes consumer-centric approaches and the construction of a big data platform for informed business decisions [2] Group 3: Expansion and Market Adaptation - The company plans to maintain an opening speed of over 100 stores for the Jiumu Miscellaneous Society, focusing on product mix, refined operations, and consumer insights to enhance profitability [2] - The company is actively promoting online strategies, with tailored product strategies for different platforms to improve efficiency and sales through refined operations and product line expansion [2] Group 4: ESG and Sustainability Efforts - The company is committed to sustainable development, focusing on sustainable products, climate change response, sustainable supply chains, and empowering employees and communities [2] - The company encourages feedback on its membership card marketing design and is committed to improving consumer experience through staff training [2]