LEO(002131)2024-11-14 11:47Group 1: AI Technology Application - AI technology in advertising marketing shows vast potential, focusing on image and video generation, while Liou Digital emphasizes its use in the ad placement phase to enhance efficiency and reduce costs [2] - During the Double 11 shopping festival, Liou Digital facilitated over 35 million ad placements on search platforms, a 9-fold increase compared to the previous year [2] Group 2: Business Impact and Strategy - Liou Digital has established a complete service chain covering marketing strategy, media placement, performance monitoring, and social marketing through acquisitions from 2014 to 2016 [2] - The company is actively seeking potential partners or acquisition opportunities to further integrate AI technology with marketing operations [2] Group 3: Future Development Directions - The integration of AI technology in digital marketing is leading to significant changes, including low-cost mass production of ad content and providing precise solutions for advertisers [3]