长虹美菱(000521) - 长虹美菱投资者关系管理信息

Group 1: Company Strategy - The company aims to enhance its operational efficiency and achieve growth exceeding the industry average while continuously improving profitability [1] - The operational strategy focuses on "value orientation and comprehensive efficiency improvement," addressing market competition and product structure upgrades [1][2] Group 2: Domestic Refrigerator Industry Plans - The company will implement a product strategy centered on "fresh, thin, narrow, and embedded" designs, emphasizing retail and high-quality products [1] - A three-tiered R&D system will be established to align product development with consumer needs and technological trends [2] Group 3: Channel and Marketing Strategies - Continuous improvement in channel management will be pursued, including solidifying basic channels and expanding new and emerging channels [2] - The focus will be on enhancing terminal marketing capabilities and leveraging new media for content marketing to improve user engagement and conversion [2] Group 4: Internal Efficiency and Quality Development - The company will optimize management processes and enhance employee skills to support high-quality industrial development [3]