Group 1: Company Strategy and Brand Development - The company aims to enhance brand awareness and reputation through various forms of marketing, especially as it approaches the 30th anniversary of the Water Child brand, with advertising campaigns planned in 28 cities [2] - Focus on upgrading the Hush Puppies brand through style concentration, product upgrades, and brand image renewal, while implementing targeted marketing strategies to reach specific consumer demographics [2] Group 2: International High-End Children's Wear - The company has experienced performance pressure in its international high-end children's wear segment due to a decrease in demand for luxury children's apparel, prompting a reassessment of product structure and marketing strategies [2] - Future plans for the Hazzys children's wear brand include maintaining its mid-to-high-end positioning and fostering loyal customers while adhering to the British campus style [4] Group 3: Team Adjustments and Financial Strategy - The company has made team adjustments in response to business changes, particularly with the addition of the Hush Puppies men's and women's wear lines, focusing on product design and sales personnel [5] - The company maintains a stable dividend policy, with potential for increased dividends in the future as profitability improves and without significant capital expenditures [5]
嘉曼服饰(301276) - 2024年12月9日投资者关系活动记录表