Fuling Zhacai(002507)2024-12-17 08:57Group 1: Company Operations and Marketing Strategy - The company primarily invests in two areas: offline promotion of products and targeted brand advertising, which is a long-term effort [1] - The company holds over 30% market share in the industry, which is characterized as highly competitive with distinct product price segments [2] Group 2: Product Development and Challenges - The company faces limitations in the development of radish products due to regional consumption differences and lack of prominent brands in the national market [2] - The company is exploring new growth opportunities for radish products, particularly in the catering channel [2] Group 3: Sales and Distribution Adjustments - The company completed a distributor optimization process in the first half of the year and will evaluate distributors based on their annual performance [2] - The sales incentive model has been optimized this year, with future adjustments planned for regional sales managers' performance evaluations [2] Group 4: Mergers and Acquisitions - The company is actively assessing potential acquisition targets in the pickled vegetable and compound seasoning markets, with plans to initiate acquisitions at the appropriate time [2] Group 5: E-commerce Strategy - The e-commerce channel has seen growth this year, serving as a supplementary sales channel and providing brand promotion opportunities [2]