百亚股份(003006) - 投资者关系活动记录表

Financial Performance - In 2024, the company achieved a revenue of 3.255 billion CNY, a year-on-year increase of 51.8% [2] - The net profit attributable to shareholders was 285 million CNY, up 19.7% compared to the previous year [2] - Revenue from free point products reached 3.037 billion CNY, growing by 60.7% [2] - E-commerce channel revenue doubled to 1.525 billion CNY, while offline channel revenue increased by approximately 26.8% to 1.616 billion CNY [2] Marketing and Product Strategy - The company plans to focus on promoting the Pro series of probiotics in 2025, emphasizing product innovation and market expansion [3] - Continuous product iteration and optimization in the core five provinces are expected to enhance market share [4] - The company is actively expanding its market presence outside the core five provinces, with significant growth in sales revenue [5] E-commerce and Market Trends - The ROI for e-commerce is recovering quickly, with improvements noted despite previous public relations challenges [6] - The company anticipates a shift in resource allocation towards both Douyin and Tmall platforms to diversify its e-commerce strategy [8] - The growth rate and profitability in key peripheral provinces are expected to improve, with some regions already achieving profitability [9]