Financial Data and Key Metrics Changes - Total revenue for Q4 2024 was 36.7million,adecreaseof636 million [39][12] - ARR from the core platform at the end of Q4 was 127.3million,adecreaseof2.3 million from Q3, while total ARR was 129.7million[41][13]−Non−GAAPgrossmarginimprovedfrom752.6 million, an improvement of 17millioncomparedtonegative14.4 million in 2023 [11][60] Business Line Data and Key Metrics Changes - The percentage of customers using two or more products reached an all-time high of 39% at the end of 2024 [48] - ARR from multi-year deals increased to 51%, up from 29% at the end of 2019 [47] - Professional services revenue in Q4 was 3.1million,adecreaseof13182.7 million in cash and marketable securities, and a new $25 million share repurchase program was announced [57][58] - The company achieved positive adjusted EBITDA and non-GAAP EPS profitability for the seventh consecutive quarter [30][56] Q&A Session Summary Question: Overview of the marketing budget environment - Management noted that 2024 was a tough year for marketing budgets, but there are signs of stabilization and reinvestment in growth initiatives for 2025 [76][78] Question: Guidance on operating margins and expense structure - Management indicated a balanced approach to returning to growth while maintaining profitability, with selected investments in product innovation and go-to-market strategies [81][84] Question: Expectation of free cash flow positivity in 2025 - Management expects to be free cash flow positive in 2025, excluding any one-time or restructuring charges [88]