China Autos & Shared Mobility_ Where market share was reshuffled in January

Summary of Key Points from the Conference Call Industry Overview - The conference call focused on the China Autos & Shared Mobility industry, particularly the electric vehicle (EV) market dynamics in January 2025, highlighting market share shifts among key players and foreign brands [1][6]. Market Share Dynamics - XPeng and technology players gained EV market share in January, while luxury brands outperformed the overall market due to resilient internal combustion engine vehicle (ICEV) sales [1][6]. - Li Auto experienced a slight decline in EV market share, falling by 0.1 percentage points (ppt) month-over-month (MoM) to 4.4%, with losses in low-tier regions offsetting gains in major cities [2]. - XPeng saw a significant increase in market share, growing by 1.9 ppt MoM to a record 4.6%, driven by gains across all regions. Anticipated launches of the G6/G9 facelift and MONA 03 Max/G7 in Q2 are expected to bolster this momentum [2]. - NIO's market share decreased by 0.2 ppt MoM to 2.3%, with losses from the main brand overshadowing gains from Onvo. Recovery is contingent on Onvo's supply ramp-up and NIO brand facelifts [3]. - ZEEKR's market share fell by 0.5 ppt MoM to 1.8%, with losses across all regions. The integration with Lynk & Co. is being monitored for potential acceleration in low-tier city penetration [3]. - BYD's market share dropped by 1.9 ppt MoM to 26.4%, marking the lowest level since 2022. However, a stronger recovery is anticipated in February and March due to increasing orders for ADAS models and discounts on 2024 models [4]. - Tesla China's market share decreased by 1.5 ppt MoM to 4.8%, with notable losses in major cities. A recovery is expected with the new Model Y deliveries starting in March [4]. Performance of Luxury Brands - Among luxury brands, Mercedes saw a significant increase in market share, surging by 4.5 ppt MoM, while BMW also gained 1.7 ppt MoM, benefiting from stronger ICEV seasonality at the beginning of the year [5]. Technology Players - Xiaomi and AITO both increased their EV market shares by 1.3 ppt and 0.6 ppt MoM, respectively. Upcoming launches of the AITO M8 and Xiaomi SU7 Ultra are highly anticipated [5]. Conclusion - The EV market in China is experiencing notable shifts, with local players like XPeng and tech companies gaining ground while traditional brands face challenges. The upcoming product launches and market strategies will be critical in determining future market dynamics [1][6].