滔搏20250305

Summary of the Conference Call for Tmall (滔搏) Company Overview - Tmall is the largest distributor of Adidas globally and the second-largest distributor of Nike. In the Chinese sports industry, Tmall holds a market share of approximately 16%, trailing only behind BaoSheng International at 11% [3][4]. Financial Performance - For the fiscal year 2024, Tmall's revenue is projected to be nearly 29 billion RMB, with a net profit exceeding 2.2 billion RMB [4]. - Tmall has maintained a high dividend payout, with a dividend rate exceeding 100% for three consecutive years and a current dividend yield of over 7% [4][7]. Operational Efficiency - Tmall has built a membership system with 81 million members, achieving a repurchase rate of 70%. This has significantly enhanced customer loyalty and operational efficiency [4][5]. - The company has improved inventory management through digital procurement and flexible inventory allocation, resulting in lower inventory turnover days compared to competitors [5]. Market Position and Strategy - Tmall's strong relationship with major brands like Adidas and Nike positions it well to benefit from brand recovery, especially after store adjustments [4][8]. - The company has shifted its strategy post-pandemic, focusing on larger stores and closing unprofitable smaller ones, resulting in a reduction of store count from nearly 8,400 to about 5,800, while improving sales per square meter [10]. Future Outlook - Despite pressures on profit margins in the first three quarters of fiscal year 2025, a revenue growth of 5-10% is expected to lead to a rebound in profit margins [9]. - Tmall's net profit growth is projected to exceed 20% annually from fiscal years 2025 to 2027, with a potential market capitalization of 27 billion RMB, indicating a 30% growth opportunity [4][17]. Brand Dynamics - Recent adjustments by Adidas and Nike, including local product launches and inventory management, are expected to provide Tmall with significant recovery opportunities [8][13]. - The management anticipates that as brand recovery becomes evident, Tmall's performance will directly benefit from these changes [7][12]. Investment Considerations - Tmall is viewed as a high-dividend stock with strong potential for capital appreciation, especially as market conditions shift towards consumer sectors [9][15]. - The current valuation is at a three-year low of 11-12 times earnings, with expectations of reaching 15 times by 2025, reflecting a positive outlook for investors [17].