Group 1: OLED Mobile Display Business - The flexible AMOLED smartphone business is expected to maintain rapid growth in 2024, with global shipments ranking third and an increase in flagship project coverage [2] - The company aims to optimize production capacity and reduce costs, leading to significant revenue growth and improved profitability in the AMOLED mobile segment [2] Group 2: Automotive Display Business - The automotive electronics business is projected to grow significantly in 2024, with revenue from automotive displays increasing by over 40% year-on-year, driven by market share gains in the new energy sector [3] - The company has maintained the global leading position in automotive TFT-LCD and instrument display shipments for five consecutive years, with HUD products expected to lead globally for the first time in 2024 [3] Group 3: Micro-LED Business Development - The Micro-LED business is focusing on automotive and splicing display applications, with plans for small batch shipments starting in 2025 after achieving product lighting in June 2024 [6] Group 4: Profitability and Margins - The overall gross margin improved by 6.47 percentage points year-on-year, with stable margins in automotive and specialty display sectors compared to the more volatile consumer goods sector [7] - In the mobile display segment, flexible AMOLED products now account for over 60% of sales revenue, indicating a shift in product structure towards higher-margin offerings [9] Group 5: Supply Chain and Material Localization - The company is actively promoting the localization of upstream materials for AMOLED production, with increasing domestic supply chain collaboration and resource pool expansion [8]
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