FIYTA(000026)2025-03-28 09:36Group 1: Business Performance - The company's overall revenue for 2024 was 3.941 billion yuan, a year-on-year decrease of 13.77% due to a decline in watch sales [1] - As of the end of 2024, the company's inventory balance was 1.984 billion yuan, a year-on-year decrease of 0.45% [5] Group 2: Brand and Market Position - The "Fiyta" brand has established a strong market presence over 30 years, currently holding a leading position in the domestic watch market [2] - The brand is focusing on a new positioning as a high-quality Chinese watch brand featuring aerospace characteristics, with stable sales proportions in the aerospace series [2] Group 3: Strategic Initiatives - The company is actively adjusting its product, channel, and marketing strategies to adapt to changing market conditions and competition [2] - Plans for strategic transformation include a focus on precision technology and smart wearable devices, with ongoing research and exploration in these areas [4] Group 4: Risk Management - The company has implemented measures to control inventory risks, ensuring that the total inventory aligns with actual business operations [5] - Strict adherence to accounting standards is maintained for potential impairment risks in inventory [5] Group 5: Future Outlook - The company aims to enhance its core competitiveness and operational performance while accelerating the transformation and upgrading process [1] - Future marketing efforts will leverage new media platforms to strengthen brand positioning and create differentiated products [2]