Group 1: Financial Performance - In 2024, the company achieved a revenue of 770 million RMB, a year-on-year increase of 2.9% [2] - Q1 2025 revenue reached 197 million RMB, growing by 2.6% year-on-year [2] - The gross profit margin for 2024 was 58.6%, up by 1 percentage point year-on-year; Q1 2025 gross profit margin was 58.4%, an increase of 0.4 percentage points [2] - The net profit attributable to shareholders for 2024 was 176.79 million RMB, a 12.2% increase year-on-year; Q1 2025 net profit was 47.15 million RMB, growing by 11.7% [2] - The net profit margin for 2024 was 23.0%, up by 1.9 percentage points year-on-year; Q1 2025 net profit margin was 23.9%, also an increase of 1.9 percentage points [2] Group 2: Expense Analysis - In 2024, total sales expenses were 141.01 million RMB, down by 4.4% year-on-year; Q1 2025 sales expenses were 33.94 million RMB, decreasing by 5.4% [3] - Management expenses for 2024 totaled 85.75 million RMB, an increase of 8.8% year-on-year; Q1 2025 management expenses were 18.79 million RMB, down by 20.5% [3] - R&D expenses in 2024 amounted to 34.99 million RMB, up by 25.0% year-on-year; Q1 2025 R&D expenses were 9.53 million RMB, increasing by 37.5% [3] Group 3: Market Trends and Product Performance - The lens industry is experiencing a shift towards high-end products, with a notable growth in demand for advanced products due to consumer upgrades and domestic replacements [3] - The company's lens business grew by 8.72% year-on-year, excluding the negative impacts from overseas and raw material businesses [3] - The PMC Ultra Bright series saw a revenue increase of nearly 45.6% in 2024, with three star products accounting for 54.6% of regular lens revenue [3] - The "Easy Control" series for myopia management achieved sales of 41.58 million RMB in Q4 2024, a year-on-year growth of 23.6% [3] Group 4: Strategic Initiatives - The company has permanently exited price wars since 2019, which has garnered goodwill from channels and customers [6][7] - A new product, the Easy Control Pro2.0, was launched, which is believed to have superior control effects compared to previous models [8] - The company is focusing on customer development, particularly in the medical field, and has initiated a seed customer program to support key clients [8] - A new marketing strategy was announced with the endorsement of a new spokesperson, emphasizing the importance of the "Easy Control" product line [9] Group 5: Future Outlook - The penetration rate for defocus lenses is currently around 7% to 8%, with a significant growth potential as over 120 million children in China require them [5] - The company anticipates sustained growth in the defocus lens market despite recent price competition, as external pressures have begun to ease [6] - The company is also exploring the smart glasses market, focusing on providing complete solutions and addressing challenges in fitting and service [10][11]
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