Financial Data and Key Metrics Changes - The company achieved a 20% year-over-year revenue growth, reaching just under 52millionforfiscalyear2024,markingasignificantmilestonebycrossingthe50 million threshold [7][39] - Positive adjusted operating income was achieved for the full year of 2024, amounting to approximately 900,000,aturnaroundfromanadjustedoperatinglossof2.4 million in 2023 [43][39] - The net loss for 2024 was 12.6million,areductionfromanetlossof24.4 million in 2023, indicating improved financial health [46][43] Business Line Data and Key Metrics Changes - The launch of Always Alpha, a women's sports management firm, began in Q4 2024, with early revenue generation reported in Q1 2025 [8][50] - The digital department expanded with a new affiliate marketing division, tapping into a 17billionmarket,whichisexpectedtoenhancerevenuestreamssignificantly[19][24]MarketDataandKeyMetricsChanges−ThecompanywasrecognizedastheAgencyoftheYearonthe2025ObserverPRpowerlist,highlightingitsculturalreachandeffectivenessinmarketing[10][38]−Theaffiliatemarketingsectorisidentifiedasarapidlygrowingarea,withthepotentialtocontributesignificantlytooverallrevenue[19][58]CompanyStrategyandDevelopmentDirection−Thecompanyisfocusedonleveragingitsuniquecollectionofmarketingcompaniestocreatelong−termvalue,particularlythroughinvestmentsinwomen′ssportsanddigitalmarketing[12][38]−Strategicinvestmentsweremadeinstaffingandexpandingserviceofferings,particularlyinthedigitaldepartmentandwomen′ssportsmanagement[50][54]Management′sCommentsonOperatingEnvironmentandFutureOutlook−Managementexpressedconfidenceinthecompany′sgrowthtrajectory,emphasizingthepotentialforrevenuegenerationfromnewinitiativesandtheoverallmarketenvironment[39][38]−Thecompanybelievesitsstockisundervalued,withsignificantupsidepotentialasitcontinuestogrowandexpanditsserviceofferings[41][39]OtherImportantInformation−Thecompanyreportedcashandcashequivalentsof9.1 million as of December 31, 2024, an increase from $7.6 million in 2023, indicating improved liquidity [46][43] - The digital department's new affiliate marketing division is expected to enhance revenue generation capabilities and diversify income streams [19][24] Q&A Session Summary Question: Can you quantify the investments made for growth in Q4? - Management indicated that investments were primarily in staffing for the launch of Always Alpha and the expansion of the digital department, with early revenue already being generated [50][51] Question: Will the new businesses contribute significantly to revenue in 2025? - Management believes that the affiliate marketing services could potentially account for 25% or more of revenue in the coming years, given the growth rate of the digital department [56][58] Question: How did the recent events in LA impact the company? - Management confirmed that while there were some operational impacts in Q1 due to evacuations, the business returned to normal by the time of major events like the Oscars [66][68] Question: What are the plans for the Disrupt agency and its impact? - The Disrupt agency is expected to enhance the company's diversity and client offerings, contributing positively to the overall growth strategy [70][72] Question: What is the outlook for the Youngblood film project? - Management expressed optimism about the Youngblood project, highlighting its potential for success and plans for a premiere at the Toronto Film Festival [76][82] Question: How is the Staple Gin venture performing? - Management reported positive performance and plans for expansion into more states, indicating a strong outlook for the venture [84][85]