CHJ(002345)2025-05-12 10:20Group 1: Company Performance - The company reported a revenue of 2.252 billion in Q1 2025, representing a year-on-year growth of 25.36% [4] - The net profit attributable to shareholders reached approximately 189 million, with a year-on-year increase of 44.38% [4] Group 2: Brand Strategy and Market Positioning - The company aims to establish itself as the most favored Eastern fashion brand among young consumers, focusing on product differentiation and refined terminal operations [2][3] - The brand has received increasing recognition from consumers, with high morale reported among frontline employees, leading to innovative sales performance [3] Group 3: Product Development and IP Collaborations - The company has launched various IP-themed jewelry products, including collaborations with "Doraemon," "My Melody," and "Crayon Shin-chan," with plans to introduce more options in 2025 [4] - New product categories include "intangible cultural heritage," "bead string," and "popular IP," showcasing contemporary expressions of traditional craftsmanship [4][5] Group 4: Partnerships and Market Expansion - The company has established strong relationships with channel clients, receiving positive feedback from shopping centers and expanding into major cities like Beijing, Xi'an, Chengdu, and Wuhan [3] - Franchise partners are increasingly confident in the brand, attracting interest from market competitors wishing to collaborate [3]